China, Latin Amer­ica to bol­ster me­dia co­op­er­a­tion

China Daily (Latin America Weekly) - - Page Two -

BUENOS AIRES — Rep­re­sen­ta­tives from more than 100 me­dia out­lets from China, Latin Amer­ica and the Caribbean agreed to boost co­op­er­a­tion.

Par­tic­i­pants of the Chi­naLatin Amer­ica and the Caribbean Me­dia Fo­rum, held in Ar­gentina’s cap­i­tal Buenos Aires, dis­cussed ways on Nov 19 to pro­mote co­op­er­a­tion for their mu­tual ben­e­fit.

Or­ga­nized by China’s Xin­hua News Agency and Ar­gentina’s Fed­eral Sys­tem of Me­dia and Pub­lic Con­tent, the three-day event drew rep­re­sen­ta­tives from 13 Chi­nese me­dia out­lets and over a hun­dred news agen­cies from more than 20 Latin Amer­i­can and Caribbean na­tions.

The fo­rum tabled such top­ics as the me­dia’s role in prag­matic co­op­er­a­tion be­tween China, Latin Amer­ica and the Caribbean, and par­tic­i­pants dis­cussed cre­at­ing a me­dia com­mu­ni­ca­tion plat­form be­tween Chi­naLatin Amer­ica and the Caribbean through new co­op­er­a­tion.

The cre­ation of a com­mu­nity of shared fu­ture be­tween China and Latin Amer­ica will fa­vor mu­tual un­der­stand­ing, spur greater co­op­er­a­tion and ex­changes be­tween me­dia en­ti­ties, and share in­for­ma­tion through truth­ful, in­te­gral, ob­jec­tive and bal­anced cov­er­age, the or­ga­niz­ers said in a state­ment fol­low­ing the fo­rum.

Her­nan Lom­bardi, head of Ar­gentina’s Fed­eral Sys­tem of Me­dia and Pub­lic Con­tent, said that in a world “full of chal­lenges and op­por­tu­ni­ties”, it is es­sen­tial to pro­mote greater un­der­stand­ing be­tween China and Latin Amer­ica.

“The me­dia play a de­ci­sive and im­por­tant role in the for­ma­tion of pub­lic opin­ion in our so­ci­eties, so boost­ing ex­changes is bound to be ben­e­fi­cial,” Lom­bardi said.

Iary Gomez Que­sada, gen­eral man­ager of Costa Ri­can news­pa­per group Diario Ex­tra, said that me­dia co­op­er­a­tion be­tween China and Latin Amer­ica could pro­mote cul­tural ex­changes and strengthen mu­tual un­der­stand­ing.

The tele­vi­sion sta­tion of the group re­cently in­tro­duced two Chi­nese TV se­ries. Both show­case Chi­nese cul­ture and have evoked an en­thu­si­as­tic re­sponse among view­ers, the gen­eral man­ager said.

Nestor Marin, ed­i­tor-in-chief of Cuban news agency Prensa Latina, spot­lighted his agency’s close ties with Chi­nese me­dia since its es­tab­lish­ment in 1959.

“Help and co­op­er­a­tion have been fac­tors that have con­trib­uted to bring­ing those who are ge­o­graph­i­cally dis­tant closer to­gether,” said Marin.

One chal­lenge fac­ing me­dia in Latin Amer­ica is how to op­ti­mally gather and broad­cast in­for­ma­tion about the Belt and Road Ini­tia­tive and “the im­pact of China’s pres­ence in Latin Amer­ica”, Marin added.

Keith Ec­cle­ston Camp­bell, pres­i­dent and ex­ec­u­tive direc­tor of Ja­maica’s Pub­lic Ra­dio Cor­po­ra­tion, hailed the rise of new me­dia and its abil­ity to reach wider au­di­ences.

China is play­ing a fun­da­men­tal role in this area by seek­ing “mu­tu­ally ben­e­fi­cial co­op­er­a­tion and shared de­vel­op­ment with Latin Amer­ica and the Caribbean through col­lab­o­ra­tion in new me­dia plat­forms”, said Camp­bell.

“China, along with Latin Amer­ica and the Caribbean re­gion, has built a bridge for ex­changes of con­tent and in­ter­cul­tural com­mu­ni­ca­tion. The web is the main plat­form used,” he added.

Car­los Be­cerra of Edi­tora Peru pub­lish­ing house, said China-Latin Amer­ica me­dia co­op­er­a­tion could be re­flected in “sci­en­tific and tech­no­log­i­cal sup­port to in­crease cov­er­age, rat­ings and read­er­ship”.

Jose Juan Sanchez, pres­i­dent and founder of Brazil­ian multi­na­tional con­sult­ing firm CMA Group, hailed his com­pany’s re­cent agree­ment with Xin­hua’s eco­nomic in­for­ma­tion ser­vice.

The agree­ment is “pri­mar­ily an op­por­tu­nity to sup­ply China with di­rect in­for­ma­tion on be­half of (Brazil’s) agribusi­ness, and for us to re­ceive in­for­ma­tion on Chi­nese raw ma­te­ri­als”, said Sanchez, who at­tended the fo­rum.

Ale­jan­dro Ramos Esquivel, direc­tor gen­eral of Mex­i­can news agency No­timex, said that rep­re­sen­ta­tives of var­i­ous me­dia or­ga­ni­za­tions in China and Latin Amer­ica gath­ered to dis­cuss op­por­tu­ni­ties for co­op­er­a­tion and fu­ture trends.

XIN­HUA

Jiang Jian­guo, deputy head of the Pub­lic­ity De­part­ment of the Com­mu­nist Party of China Cen­tral Com­mit­tee, gives a speech at the China-Latin Amer­ica and the Caribbean Me­dia Fo­rum in Buenos Aires, Ar­gentina, on Nov 19.

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