Fon­terra ap­plauds Xi’s CIIE speech Com­pany says the ad­dress boosts con­fi­dence in the Chi­nese mar­ket

China Daily (USA) - - CHINA - By LIU ZHIHUA in Shang­hai li­uzhi­hua@chi­nadaily.com.cn

The China In­ter­na­tional Im­port Expo is help­ing to pro­vide new busi­ness op­por­tu­ni­ties, and Pres­i­dent Xi Jin­ping’s key­note speech at the open­ing cer­e­mony was “in­cred­i­bly en­cour­ag­ing”, said Christina Zhu, pres­i­dent of dairy com­pany Fon­terra China.

“Pres­i­dent Xi said the Chi­nese econ­omy is like a sea,” she said. “From his speech, we un­der­stand China’s de­ter­mi­na­tion to main­tain the open­ing-up pol­icy, and this has reaf­firmed our con­fi­dence in op­er­at­ing in the Chi­nese mar­ket.

“As al­ways, we are com­mit­ted to con­tribut­ing to the Chi­nese econ­omy and will grow with the China dairy in­dus­try.”

Fon­terra China is the lo­cal arm of Fon­terra Co-op­er­a­tive Group, a global dairy ex­porter and man­u­fac­turer in New Zealand.

Deals to­tal­ing more than 12 bil­lion yuan ($1.7 bil­lion) have been signed at CIIE.

An­chor Food Pro­fes­sional, Fon­terra’s food ser­vice busi­ness, has signed a deal to pro­vide goods worth 12 bil­lion yuan to Xi­a­men C&D Corp, a large in­dus­trial and in­vest­ment en­ter­prise in Xi­a­men, Fu­jian prov­ince.

Fon­terra’s con­sumer brands, such as An­chor and An­lene, have also signed agree­ments to sell goods worth 50 mil­lion yuan to an al­liance of re­tail­ers rep­re­sented by Bail­ian Group, a Sta­te­owned re­tail con­glom­er­ate in Shang­hai.

“As the largest com­pany in New Zealand, we boast ad­vanced tech­nol­ogy and ex­pe­ri­ence in dairy pro­duc­tion,” Zhu said. “It is our priv­i­lege to take this op­por­tu­nity to show­case Fon­terra as a trusted dairy nu­tri­tion source to our con­sumers in China.”

China is the com­pany’s largest, most im­por­tant and fastest-grow­ing mar­ket, ac­count­ing for about 25 per­cent of global sales, she said.

Fon­terra has brought a wide range of prod­ucts to the expo, cov­er­ing con­sumer brands and food ser­vice and in­gre­di­ents busi­nesses. The prod­ucts tar­get a range of po­ten­tial cus­tomers, in­clud­ing mass con­sumers, bak­eries, cof­fee shops and tea­houses, restau­rants and all types of food man­u­fac­tur­ers.

“We’re look­ing for­ward to ar­rang­ing more deals dur­ing the expo be­cause the full range of ex­hibits and the in­ter­ac­tion at the booth will help par­tic­i­pants learn more about Fon­terra and prompt in­ter­est in our prod­ucts,” said Paul Washer, com­mer­cial vice-pres­i­dent of Fon­terra China.

There is an ob­vi­ous trend in China for peo­ple to in­clude more dairy prod­ucts in their diet, es­pe­cially fresh milk, and Fon­terra is con­fi­dent of meet­ing the new mar­ket de­mand be­cause in­no­va­tions and new tech­nolo­gies al­low the com­pany to adapt quickly to even sub­tle changes in the mar­ket, he said.

China’s open­ing-up pol­icy pro­vides greater con­ve­nience and op­por­tu­ni­ties for for­eign com­pa­nies, in­clud­ing Fon­terra, which has ben­e­fited from good trade re­la­tions be­tween China and New Zealand.

More­over, the Chi­nese lead­er­ship’s re­cent state­ment that the coun­try will open up fur­ther has given Fon­terra even greater con­fi­dence to ex­pand its busi­ness in China, be­cause dairy ex­ports are vi­tal to New Zealand and Fon­terra.

About 95 per­cent of the milk pro­duced in New Zealand is ex­ported, and Fon­terra col­lects more than 85 per­cent of that milk, Washer said.

Fon­terra en­tered China 40 years ago. In ad­di­tion to pro­duc­ing dairy prod­ucts, it has also in­vested in build­ing en­vi­ron­men­tally friendly farms in China.

WANG ZHUANGFEI / CHINA DAILY

A vis­i­tor tastes a milk­shake at the booth of Fon­terra, a global dairy ex­porter and man­u­fac­turer from New Zealand, at the CIIE in Shang­hai on Wed­nes­day.

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