Ja­panese firms ready to seize op­por­tu­ni­ties

China Daily (USA) - - CHINA INTERNATIONAL IMPORT EXPO - By REN XIAOJIN and LIU ZHIHUA in Shang­hai Con­tact the writ­ers at renx­i­ao­jin@chi­nadaily.com.cn

Ja­panese com­pa­nies ex­pect to find suc­cess with their high-tech prod­ucts dur­ing the China In­ter­na­tional Im­port Expo, as de­mand in China grows and bi­lat­eral ties be­tween the coun­tries deepen, Ja­panese ex­hibitors said.

AGC Group, a glass and in­dus­trial ce­ram­ics maker, is aim­ing to build its rep­u­ta­tion among Chi­nese con­sumers and looks for­ward to co­op­er­a­tion in a wider range of ar­eas with Chi­nese com­pa­nies af­ter the in­au­gu­ral im­port expo.

Toshi­hiro Ueda, chief rep­re­sen­ta­tive in China for AGC Group, said that in re­cent months his at­ten­tion has cen­tered solely on the expo.

“Since AGC started do­ing busi­ness with China, we have wit­nessed China turn from the world’s mega man­u­fac­tur­ing pow­er­house into the world’s big­gest mar­ket,” he said, adding that his com­pany’s strat­egy in China is clear and sim­ple — to grow with the coun­try’s de­vel­op­ment.

“This year marks the 40th an­niver­sary of China’s re­form and open­ing-up, and the 40th an­niver­sary of the China-Ja­pan Peace and Friend­ship Treaty. The bi­lat­eral re­la­tion­ship is on the right track, with re­form and open­ing-up en­ter­ing a new phase. What Pres­i­dent Xi Jin­ping said in re­gard to fur­ther open­ing up has pumped our morale,” Ueda said.

“AGC’s prod­ucts are mainly used in au­to­mo­biles, tele­vi­sions and mo­bile phones, for which China is the world’s big­gest mar­ket. There are mil­lions of con­sumers who are go­ing through con­sump­tion up­grades,” he said.

Ueda has clear goals for his next step in China: in­crease the com­pany’s mar­ket share in glass used in au­to­mo­biles; con­sol­i­date its lead­ing po­si­tion in elec­tron­ics; and in­crease its pres­ence in the life sciences, while look­ing for deeper co­op­er­a­tion with China.

In ad­di­tion to his sales plan, he said he has an­other mis­sion: to present the most au­then­tic im­age of China — how it re­ally looks and its pace of de­vel­op­ment — to AGC’s head­quar­ters in Ja­pan.

“We are try­ing to get the peo­ple on the top floor to come to China so they can make the right de­ci­sions,” he said.

Hironobu Take­tomi, pres­i­dent of Fu­ji­film (China) In­vest­ment, also an­tic­i­pated the un­prece­dented growth and changes in the mar­ket as he wished to tap the Chi­nese mar­ket in health­care and ma­te­ri­als.

“We have two goals in China,” he said. “One is to dis­cover the lat­est de­mand in the mar­ket so we can make a re­search and de­vel­op­ment plan ac­cord­ingly, and the other is to find ideal lo­cal part­ners to team with.”

In an in­ter­view with Xin­hua, Yoshi­hiko Isozaki, head of the Ja­panese del­e­ga­tion, said Ja­pan val­ued the Chi­nese mar­ket highly. As a mar­ket with a pop­u­la­tion of more than 1.3 bil­lion peo­ple, China presents a huge op­por­tu­nity for Ja­panese in­dus­try. He sin­gled out cos­met­ics prod­ucts, which he said he be­lieved could meet the de­mand from Chi­nese fe­males.

ZHU XINGXIN / CHINA DAILY

Visi­tors gather around hair dry­ers man­u­fac­tured by Ja­panese com­pany Pana­sonic at the im­port expo on Tues­day.

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