A time to plan for the fu­ture

China Daily (USA) - - CHINA INTERNATIONAL IMPORT EXPO - By SHI JING in Shang­hai shi­jing@chi­nadaily.com.cn

It seems that No­vem­ber is no longer just the time of an an­nual shop­ping car­ni­val for or­di­nary Chi­nese con­sumers with gen­er­ous bud­gets for var­i­ous on­line plat­forms, but also the ideal time for com­pa­nies to make their an­nual pur­chase plans dur­ing the China In­ter­na­tional Im­port Expo.

This is es­pe­cially true for the buy­ers’ group from Shang­hai, as it has formed four al­liances in June to fa­cil­i­tate the com­mu­ni­ca­tion be­tween buy­ers and ex­hibitors to come up with bet­ter trade re­sults.

Statis­tics pro­vided by Shang­hai Mu­nic­i­pal Com­mis­sion of Com­merce showed that the to­tal amount of the in­tended pur­chases will top over 4 bil­lion yuan ($576 mil­lion).

You Yong­sheng, di­rec­tor of the sec­re­tary of­fice for the Shang­hai buy­ers’ group, said that lo­cal com­pa­nies have shown greater de­mand for smart equip­ment, med­i­cal de­vices, food and agri­cul­ture prod­ucts. The group also in­cludes buy­ers that have large in­fra­struc­ture projects or tech­nol­ogy ad­vance­ment plans.

Al­to­gether, the four al­liances led by in­dus­try lead­ers, which cover cross-bor­der im­port e-com­merce, large re­tail­ers, com­pre­hen­sive trade ser­vices and ex­hi­bi­tion ser­vices, send a to­tal of 18 buyer teams to the expo.

Among them is a del­e­ga­tion led by Tmall Global, e-com­merce be­he­moth Alibaba’s ded­i­cated chan­nel for cross­bor­der busi­ness. As one im­por­tant mem­ber of the cross-bor­der im­port e-com­merce al­liance, Tmall Global has built a dig­i­tal ex­hi­bi­tion hall via cloud tech­nol­ogy to as­sist the del­e­ga­tion made up of more than 700 peo­ple from 400 com­pa­nies to the CIIE. The dig­i­tal ex­hi­bi­tion hall has al­lowed ex­hibitors and buy­ers to get some idea of the halls and make plans ac­cord­ingly be­fore the show.

Wang Haoyang, head of the gov­ern­ment re­la­tions of im­port and ex­port busi­ness at Tmall Global, said that they have wit­nessed the ris­ing de­mand of Chi­nese con­sumers and over­seas com­pa­nies’ in­creased aware­ness of China’s huge po­ten­tial. There­fore, the plat­form’s an­nual im­port trans­ac­tion vol­ume has sus­tained a three-digit growth over the past four years.

“As China has been un­der­go­ing an up­grade in con­sump­tion, a num­ber of fa­vor­able im­port poli­cies have been in­tro­duced to fa­cil­i­tate the on­go­ing sup­ply-side struc­tural re­form,” he said.

The lo­cal lead­ing re­tailer Bail­ian Group has ini­ti­ated to form the re­tailer al­liance, bring­ing to­gether both the do­mes­tic and over­seas com­pa­nies to build the off­line dis­tri­bu­tion channels.

A num­ber of fa­vor­able im­port poli­cies have been in­tro­duced to fa­cil­i­tate the on­go­ing sup­ply-side struc­tural re­form.”

head of the gov­ern­ment re­la­tions of im­port and ex­port busi­ness at Tmall Global

Wang Haoyang,

Pu Jingbo, vice-pres­i­dent of Bail­ian Group, said that com­pa­nies will en­joy more ben­e­fits by form­ing a pur­chase group than buy­ing on their own. If they can team up with com­pa­nies from out­side Shang­hai, they will be able to dis­trib­ute their prod­ucts all over the world.

As a key par­tic­i­pant of the large re­tailer group, Shang­hai con­glom­er­ate Green­land Group launched in late July a global com­mod­ity trade hub to the south of the ex­hi­bi­tion halls, which also serves as the 365-day trade ser­vice plat­form for the CIIE.

Cov­er­ing over 400,000 square me­ters, the trade hub will com­bine the func­tions of goods trade, cor­po­rate head­quar­ters, smart lo­gis­tics and an on­line trade plat­form with an es­ti­mated an­nual trans­ac­tion vol­ume worth over 100 bil­lion yuan.

As the lead­ing food re­tailer in Shang­hai, Bright Food Group is host­ing an im­port food fes­ti­val at the First Food depart­ment store in north­east Shang­hai. The fes­ti­val, which serves as an im­por­tant ex­ten­sion of the expo and will end on Sat­ur­day, shows and sells more than 200 prod­ucts ex­hib­ited at the CIIE. The group’s re­tail sub­sidiary, NGS su­per­mar­ket, be­comes an im­por­tant buyer of agri­cul­ture prod­ucts, dairy prod­ucts, wine, pas­try and sea­son­ing prod­ucts pre­sented at the expo. The su­per­mar­ket has more than 2,000 stores in Shang­hai.

Sun­ing, one ma­jor plat­form of the home ap­pli­ances in China, has as­sisted seven buy­ers to the CIIE, eye­ing on prod­ucts from more than 40 brands. Xu Hailan, ex­ec­u­tive vice-pres­i­dent of Sun­ing’s East China dis­trict, said that the CIIE will bet­ter bridge the Chi­nese con­sumers and the global mar­kets, bring­ing more im­port of­fer­ings to the lo­cal mar­ket.

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