Con­ve­nience to get best deal in an ex­cit­ing world

China Daily (USA) - - CHINA INTERNATIONAL IMPORT EXPO - By REN XIAO­JIN renx­i­ao­jin@chi­

Chi­nese im­porters are ear­mark­ing large sums to top up their shop­ping carts and make big-ticket pur­chases at the China In­ter­na­tional Im­port Expo.

Shop one-stop

For the coun­try’s im­porters, one of the great ben­e­fits from the CIIE is con­ve­nience. The expo lasts for six days, and it is able to save the im­porters a lot of time and cost search­ing for good prod­ucts for the whole year.

Ac­cord­ing to Shen Wei­hua, deputy head of Shang­hai Mu­nic­i­pal Com­mis­sion of Com­merce, the num­ber of buy­ers reg­is­tered with the Shang­hai trade del­e­ga­tion has topped 15,000.

Wang Qiang, pres­i­dent of Dong­hao Lan­sheng, an in­ter­na­tional ser­vice trade com­pany, re­spon­si­ble for the im­ported goods ex­hi­bi­tion cen­ter at the CIIE, said there was over 100 com­pa­nies with more than 1,000 prod­ucts to be shown in the ex­hi­bi­tion cen­ter.

“We will pro­vide a premium stage to show­case the high-qual­ity im­ported goods and bridge the im­porters and sellers,” said Wang.

Shop for the best value

Ac­cord­ing to the CIIE, there are 160,000 buy­ers from more than 80,000 com­pa­nies from home and abroad reg­is­tered for the Shang­hai expo.

With a help­ing hand from the in­dus­trial al­liance, the buy­ers are able to har­vest the best deals dur­ing the expo.

“For a same prod­uct, pur­chas­ing dur­ing the CIIE on be­half of the al­liance will give the buy­ers bet­ter deals than usual, and what the Shang­hai trade del­e­ga­tions bought can be sold through channels of our al­liance,” said Pu Jingbo, vice-pres­i­dent of Bail­ian Group, a State-owned re­tail group in Shang­hai, which ini­ti­ated the re­tailer al­liance as part of Shang­hai trade del­e­ga­tions.

The gov­ern­ment has also been help­ing to make cross­bor­der trade more con­ve­nient, as the Shang­hai cus­toms have adopted paper­less ad­min­is­tra­tion and au­to­matic dec­la­ra­tions and short­ened the clear­ance process.

Shop for the lat­est trend

The CIIE pro­vides im­porters to shop the lat­est tech­nol­ogy and de­sign from var­i­ous in­dus­tries span­ning from high-end in­dus­trial equip­ment, phar­ma­ceu­ti­cals to kitchen cook­ware.

For ex­am­ple, Razer, the world’s lead­ing com­puter game equip­ment maker, has been show­cas­ing its lat­est gamer-fo­cus tech­nol­ogy in­clud­ing edgy lap­tops and vir­tual re­al­ity ex­pe­ri­ence room.

DuPont, the con­glom­er­ate from the United States, also in­tro­duced its lat­est in­ven­tion to Chi­nese buy­ers.

“A new smart wear­able de­vice, which can be ap­plied for sports and aux­il­iary med­i­cal pur­poses, is in­tro­duced dur­ing the on­go­ing expo,” said Marc Dolye, chief ex­ec­u­tive of­fi­cer-elect at Dupont.

The ex­hi­bi­tion also in­cludes a su­per light­weight suit­case and sweep­ing ro­bot.

Im­porters have also been gear­ing up to make pur­chase deals.

“Dur­ing the expo, we ex­pect to im­port at least 1,000 kinds of prod­ucts and ser­vices that have not been sold in the do­mes­tic mar­ket,” said Wang Zhe, Party sec­re­tary of China’s com­mer­cial gi­ant Sun­ing Hold­ings Group.

“In the next three years, we plan to im­port goods worth 10 bil­lion eu­ros ($11.5 bil­lion),” he added.

Shop for a bet­ter fu­ture

Jiangsu Sainty Corp, a ma­chin­ery and fash­ion gar­ments im­porter, has locked its sights on the high-end equip­ment and is eye­ing for deals no less than 50 mil­lion yuan ($7.19 mil­lion).

“Our pur­chase fo­cus is on the high-pre­ci­sion lathes, metal cut­ting ma­chine tools, film pro­duc­tion mak­ers, and so on, which will push the sec­tor to a higher level of in­dus­trial up­grad­ing,” said Gao Hong, deputy gen­eral man­ager of Sainty.


Vir­tual re­al­ity tech­nol­ogy makes an im­pres­sion at the DuPont ex­hi­bi­tion booth on Thurs­day.


Vis­i­tors ex­am­ine kitchen­ware prod­ucts at the ex­hi­bi­tion booth of Ja­panese home ap­pli­ances man­u­fac­turer Rin­nai on Thurs­day.

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