Fan econ­omy

China Daily - - COMMENT -

New pop idol Fan Chengcheng has launched a celebrity V+ mem­ber­ship sys­tem on the Sina Weibo so­cial me­dia plat­form, which re­quires 60 yuan ($9.41) mem­ber­ship fee ev­ery six months to view high-def­i­ni­tion pho­tos of him. Overnight 80,000 fans paid 4.8 mil­lion yuan, which in­di­cates the great po­ten­tial of the fan econ­omy.

The fan econ­omy refers to a new busi­ness op­er­a­tion model that seeks to profit from fans’ de­vo­tion to celebri­ties.

But the fan econ­omy is not just fans spend­ing money to see their idols and pur­chase their mer­chan­dise. How suc­cess­ful a pop star is de­pends on how many fans they have. There­fore, the cur­rent fan econ­omy is a two-way re­la­tion­ship in which fans have a say in pro­mot­ing their fa­vorites.

But the healthy de­vel­op­ment of the fan econ­omy should be based on the healthy in­ter­ac­tion be­tween stars and fans. Fans should be­have them­selves and not vi­o­late the le­gal rights and in­ter­ests of oth­ers.

Mean­while, the so­cial me­dia plat­form should shoul­der the re­spon­si­bil­ity to pro­tect and su­per­vise the be­hav­ior of fans, a lot of whom are ju­ve­niles.

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