Cap­i­tal del­e­ga­tion shines at Shen­zhen cul­tural in­dus­tries fair

Host of in­no­va­tive dis­plays turn heads at in­ter­na­tional ex­trav­a­ganza, Chen Hong re­ports.

China Daily - - ADVERTORIAL - Con­tact the writer at chen­hong@chi­nadaily.com.cn

Al­ready at 6 years old little Wu Yuhan is a big trainspot­ter, with a col­lec­tion of more than 100 toy trains and mod­els at home. No sur­prise, then, the boy kept his eyes wide open while stand­ing in front of ex­hibits from the China Rail­way Mu­seum.

The mu­seum in Bei­jing, to­gether with 26 cul­tural en­ti­ties and com­pa­nies, joined a del­e­ga­tion from the cap­i­tal to dis­play their wares and projects in the 14th China (Shen­zhen) In­ter­na­tional Cul­tural In­dus­tries Fair.

The ex­trav­a­ganza ran from May 10 to 14, in the south­ern city of Shen­zhen in Guang­dong prov­ince.

“The train mod­els are very beau­ti­ful,” the ex­cited boy said. “They’ll soon launch the lat­est model of Fux­ing train. I can’t wait.”

The Fux­ing train, also known as Re­ju­ve­na­tion, is the lat­est and fastest type of bul­let train from China with world­beat­ing tech­nolo­gies.

Wu Yuhan’s fa­ther said they now planned to visit the mu­seum in Bei­jing dur­ing the sum­mer va­ca­tion, to learn about China’s rail­way his­tory and the evo­lu­tion of trains.

Many vis­i­tors shared a sim­i­lar ex­pe­ri­ence with the boy and his fa­ther when vis­it­ing the Bei­jing stand. Lo­cated in Hall 1 of the Shen­zhen Con­ven­tion and Exhibition Cen­ter, they were at­tracted by the ex­hibits of cre­ative ideas and re­fined de­signs.

The Bei­jing del­e­ga­tion to the fair, one of China’s big­gest cul­tural events, com­prised six mu­se­ums, com­pa­nies and other en­ti­ties. Delegates were in­volved in the fields of art, me­dia and pub­lish­ing, broad­cast and tele­vi­sion, soft­ware net­works, de­sign and the art­work busi­ness.

With the theme of pro­mot­ing the de­vel­op­ment of a na­tional cul­tural cen­ter that is driven by in­no­va­tion, the Bei­jing del­e­ga­tion show­cased the lat­est achieve­ments of the cap­i­tal in the sec­tors of cul­tural space, cul­tural tech­nol­ogy and cul­tural ser­vices.

One of the par­tic­i­pants was a thriv­ing cul­tural and art hub known to Bei­jing res­i­dents and vis­i­tors as 751 D-Park.

Trans­formed from old fac­to­ries and us­ing the equip­ment of a ma­jor elec­tronic power group in Bei­jing that was es­tab­lished in the 1950s, it has at­tracted 1,500 or so de­sign­ers and 130 stu­dios.

The place has been turned into an in­dus­trial park that fo­cuses on fash­ion de­sign, in­te­rior de­sign, me­dia and film, as well as tech­no­log­i­cal in­no­va­tion.

An­other re­newal project that par­tic­i­pated in the Shen­zhen cul­tural fair was iTown, a glass fac­tory that in­vited five lead­ing Chi­nese and in­ter­na­tional ar­chi­tects to turn it into an in­dus­trial park for the cul­tural and cre­ative in­dus­try.

“It’s our first time at the fair and we at­tracted the in­ter­ests of com­pa­nies with in­tel­lec­tual prop­erty prod­ucts to set up their re­gional head­quar­ters or stu­dios in iTown,” said Zhang He­tong, the project’s mar­ket­ing man­ager.

Ac­cord­ing to the del­e­ga­tion, the Bei­jing mu­nic­i­pal gov­ern­ment is­sued a guide­line in 2017 to en­cour­age com­pa­nies to turn old fa­cil­i­ties and ware­houses into new ur­ban cul­tural spa­ces.

In­no­va­tion was an­other high­light of the del­e­ga­tion.

Dax­ing Li­brary, a dis­trictlevel li­brary in Bei­jing, has co­op­er­ated with a high-tech com­pany that pro­vides sys­tem­atic so­lu­tions for phys­i­cal book­stores and li­braries to launch 24-hour self-ser­vices.

Both the li­brary and the com­pany, Leiter, joined the del­e­ga­tion to the fair.

Ac­cord­ing to the com­pany, Leiter plans to set up pub­lic li­braries in shop­ping malls when the self-ser­vice so­lu­tions are fur­ther re­fined.

As China’s cul­tural cen­ter, Bei­jing recorded more than 390 bil­lion yuan ($61.2 bil­lion) in added value from its cul­tural and cre­ative in­dus­try last year, ac­count­ing for 14 per­cent of its GDP in 2017.

MAO SIQIAN / XIN­HUA

A young vis­i­tor ad­mires ex­hibits from a pri­vate-run wooden arts mu­seum from Bei­jing at the 14th China (Shen­zhen) In­ter­na­tional Cul­tural In­dus­tries Fair in Guang­dong prov­ince ear­lier this month.

PRO­VIDED TO CHINA DAILY

A Bei­jing pavil­ion show­cases the city’s ad­van­tages in de­vel­op­ing the cul­tural and cre­ative in­dus­try at the Shen­zhen fair.

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