ZONE AC­CEL­ER­ATES PUSH FOR IN­TE­GRATED GROWTH

Cul­tural, creative in­dus­try strives to em­brace new tech­nol­ogy such as VR and AI

China Daily - - ADVERTORIAL - By YUAN SHENGGAO

The Zhangjiang Na­tional In­no­va­tion Demon­stra­tion Zone — po­si­tioned at the fore­front of China’s science in­no­va­tion sec­tor — is spar­ing no ef­fort in ad­vanc­ing the in­te­grated de­vel­op­ment of its cul­ture and tech­nol­ogy sec­tors, to pro­vide a solid foun­da­tion for fu­ture growth, ac­cord­ing to of­fi­cials.

The zone’s ad­min­is­tra­tors be­lieve the ben­e­fits flow­ing from the cul­ture and tech­nol­ogy sec­tors com­ple­ment each other. Zhangjiang’s cul­tural and creative in­dus­try com­prises com­pa­nies in­volved in soft­ware and com­put­ing ser­vices, the me­dia, ad­ver­tis­ing, con­sult­ing, ex­hi­bi­tions and ar­chi­tec­ture, among other things.

Of­fi­cials say Zhangjiang’s cul­tural in­dus­try will help tech­nol­ogy busi­nesses to strengthen their com­pet­i­tive­ness and bet­ter un­der­stand what is re­ally needed to suc­ceed, while its tech­nol­ogy sec­tor will change the value chain and sup­ply­de­mand re­la­tion­ship in the cul­tural in­dus­try.

The cul­tural and creative in­dus­try in Zhangjiang has re­ported rapid growth since 2016. The Zhangjiang demon­stra­tion zone was one of the first 16 na­tional cul­ture and tech­nol­ogy in­te­gra­tion demon­stra­tion cen­ters in China ap­proved by cen­tral au­thor­i­ties in 2012.

Statis­tics from the demon­stra­tion zone show the cul­tural and creative in­dus­try in Zhangjiang re­ported 455.56 bil­lion yuan ($65.59 bil­lion) in rev­enue last year, up 10.23 per­cent yearon-year from 2016. That ac­counted for 9.7 per­cent of the to­tal rev­enue gen­er­ated in the Zhangjiang demon­stra­tion zone.

The num­bers showed that more than 407,000 peo­ple were work­ing in its cul­tural and creative in­dus­try by the end of 2017.

In re­cent years, the soft­ware and com­puter ser­vice sec­tor, which forms the core com­pet­i­tive­ness of Zhangjiang, is play­ing a more im­por­tant role in sup­port­ing the de­vel­op­ment of the area’s cul­tural and creative in­dus­try.

Last year, an es­ti­mated 40.35 per­cent of the rev­enue gen­er­ated by the cul­ture and cre­ativ­ity in­dus­try in Zhangjiang came from soft­ware and com­puter ser­vice de­vel­op­ers.

In ad­di­tion, the ar­chi­tec­tural de­sign, ad­ver­tis­ing and ex­hi­bi­tions, in­dus­trial de­sign and on­line in­for­ma­tion busi­nesses were key com­mer­cial driv­ers in Zhangjiang. The four sec­tors, along with the soft­ware and com­puter ser­vice sec­tor, con­trib­uted 77.58 per­cent of the to­tal rev­enue of the cul­tural and creative in­dus­try in Zhangjiang, ac­cord­ing to the zone.

Mean­while, re­search has found that the con­sult­ing, leisure and en­ter­tain­ment, and art sec­tors are con­tribut­ing a lower pro­por­tion to to­tal rev­enue in re­cent years, sug­gest­ing that Zhangjiang has cap­i­tal­ized on the ad­van­tages it en­joys in the area of science to de­velop its cul­tural and creative in­dus­try, zone of­fi­cials said.

Last year, they said that 8.8 per­cent of over­all in­come re­ported by busi­nesses in the demon­stra­tion zone came from the cul­tural and creative in­dus­try.

In re­cent years, cul­tural and creative busi­nesses in Zhangjiang have strived to em­brace new tech­nolo­gies such as vir­tual re­al­ity and ar­ti­fi­cial in­tel­li­gence and have ex­panded into new ar­eas. For ex­am­ple, in­vest­ment and gam­ing com­pany Shanda Group in­vested in Ice­land’s Sol­far Stu­dios to de­velop a VR app in 2015.

Over the past few years, a great num­ber of so-called uni­corn com­pa­nies — star­tups with a value of more than $1 bil­lion — have grown up in Zhangjiang. Ex­am­ples in­clude Xi­malaya FM, an on­line au­dio con­tent plat­form, Bili­bili, an ani­me­cen­tered video stream­ing plat­form widely ac­cessed by teenagers and Hu­jiang EdTech, an on­line ed­u­ca­tion ser­vice provider.

In Au­gust, Bili­bili an­nounced its to­tal net rev­enue in the sec­ond quar­ter reached 1.03 bil­lion yuan, pow­ered by an in­creas­ing num­ber of on­line video view­ers.

Hu­jiang is among ed­u­ca­tion star­tups in China that plan to raise funds from the cap­i­tal mar­ket, to bankroll its ex­pan­sion.

Look­ing ahead, the zone in the up­com­ing years is ex­pected to fur­ther pro­mote the build­ing of in­dus­trial chains and at­tract more re­sources.

Sup­port­ing branded busi­nesses and the de­vel­op­ment of more in­dus­trial parks are also seen as pos­si­ble ways to boost the over­all de­vel­op­ment of in­dus­try.

Of­fi­cials said com­pa­nies were also be­ing en­cour­aged to boost their com­mu­ni­ca­tions and uti­lize new tech­nolo­gies to strengthen their de­vel­op­ment.

PEI XIN / XINHUA

Car­toon hero Spi­der­man is dis­played at an an­i­ma­tion mu­seum in Shang­hai’s Zhangjiang Na­tional In­no­va­tion Demon­stra­tion Zone.

PHO­TOS PRO­VIDED TO CHINA DAILY

Left: The Zhangjiang Na­tional In­no­va­tion Demon­stra­tion Zone has made a great suc­cess in pro­mot­ing in­te­grated de­vel­op­ment of its cul­tural and creative in­dus­try. Right: Xi­malaya FM, lo­cated in the Zhangjiang demon­stra­tion zone, has be­come a lead­ing on­line au­dio con­tent plat­form in China.

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