All-new Audi A6L’s ex­te­rior, in­te­rior, tech­nol­ogy crafted to match pref­er­ences of China mar­ket

China Daily - - Q&A WITH CEO - By LI FUSHENG li­[email protected]­

Over the past three decades, Ger­man car­maker Audi and its part­ner FAW have in­tro­duced Chi­nese driv­ers to a large num­ber of com­pelling mod­els, the most suc­cess­ful of which has un­doubt­edly been the A6L.

That model, which rolled off FAW-Volk­swa­gen’s pro­duc­tion line in 1999 and has since been the bench­mark C-seg­ment sedan in China, has pro­vided one of the most splen­did chap­ters of the car man­u­fac­tur­ers’ part­ner­ship. It might even go down as one of the most his­toric de­vel­op­ments in China’s pre­mium car mar­ket, given its ground­break­ing ex­tended wheel­base for lo­cal cus­tomers.

Soon, the long-hailed model is ex­pected to wow the mar­ket again. The eighth-gen­er­a­tion ver­sion of the A6L hits the mar­ket in Jan­uary, with many new fea­tures based on the brand’s un­der­stand­ing of Chi­nese cus­tomers, ac­quired over three decades of ex­pe­ri­ence, and FAWVolk­swa­gen’s out­stand­ing abil­ity to quickly meet the de­mands of lo­cal cus­tomers.

“As the brand that best un­der­stands Chi­nese cus­tomers, we of­fer the all-new A6L to meet their de­mands for in­tel­li­gent and pre­mium ex­pe­ri­ences in dif­fer­ent sit­u­a­tions,” said Jing Qingchun, ex­ec­u­tive vice-pres­i­dent of FAW-Volk­swa­gen’s Audi sales divi­sion.

He said Chi­nese cus­tomers’ de­mands about the ex­te­rior, in­te­rior and func­tions were taken into con­sid­er­a­tion from the pre-de­vel­op­ment stage, and com­pet­i­tive, lo­cal­ized de­vel­op­ment and pro­duc­tion are help­ing the car­maker to save time and gain a head start in the mar­ket.

“The model is ex­pected to tran­scend its pre­de­ces­sors and re­de­fine the stan­dard for pre­mium mid-sized sedans,” he said. In re­cent years, A6L sales in China have to­taled 1.86 mil­lion, al­most one-third of Audi’s to­tal sales in the coun­try.

From styling to lux­ury and tech­nol­ogy, the all-new A6L built on the MLB Evo plat­form has reached a new high, al­most en­abling the model to em­u­late Audi’s flag­ship sedan A8 in terms of de­sign and func­tion­al­ity, ac­cord­ing to the car­maker.

Com­pared with its last pre­de­ces­sor, the all-new A6L has even larger di­men­sions: The car body has been elon­gated 14 mm to 5,050 mm, widened 12 mm to 1,886 mm, the widest in the seg­ment, and height­ened 9 mm to 1,475 mm.

Its wheel­base has been ex­tended by 12 mm to reach 3,024 mm, even longer than that of the stan­dard A8. In­side the car, more le­groom and head­room are of­fered to de­liver a more com­fort­able ride.

The all-new A6L, avail­able in nine col­ors, boasts a pre­mium and sporty de­sign, which has evolved from that of the A8L, the first Audi model to adopt the brand’s lat­est fam­ily lan­guage.

Among other things, the beau­ti­fully pro­por­tioned car body, as well as the har­mo­nious di­men­sions, at­ten­u­ates the brand’s pro­gres­sive DNA. A wider and lower grille has a more dis­tinc­tive out­line, and the mus­cu­lar wheel arches hint at its sporti­ness.

The sedan is also a per­fect de­mon­stra­tion of Audi’s light­ing tech­nol­ogy and dy­nam­ics, and one ex­am­ple is the op­tional high-def­i­ni­tion ma­trix LED head­lights.

Each head­light in­te­grates 32 small, in­di­vid­u­ally con­trol­lable light-emit­ting diodes. Thanks to the new con­fig­u­ra­tion and to a low beam that is also vari­able, the HD ma­trix LED head­lights il­lu­mi­nate the road par­tic­u­larly dy­nam­i­cally and pre­cisely.

The all-new A6L has also seen an up­grade in its pow­er­train. In­stead of the 1.8-liter en­gine found in pre­vi­ous gen­er­a­tion mod­els, the new en­try-level pow­er­train is a 2.0-liter tur­bocharged en­gine, de­liv­er­ing a max­i­mum out­put of 140 kW and a top torque of 350 Nm.

An­other op­tion is a 2-liter tur­bocharged en­gine with dif­fer­ent tun­ing that de­liv­ers a max­i­mum out­put of 165 kW, and of­fers bet­ter per­for­mance in ac­cel­er­a­tion.

The top pow­er­train choice is a 3.0-liter six-cylin­der tur­bocharged en­gine, which is also found in the A8L. It gen­er­ates a max­i­mum out­put of 250 kW and the top torque can reach 500 Nm, the best in its seg­ment.

The model sports an up­dated seven-speed S tronic gear­box, which takes merely 0.2 sec­ond for gearshift­ing. The quat­tro ul­tra four­wheel drive sys­tem de­tects up to 150 sig­nals 100 times a sec­ond.

Based on the re­sults and its ad­vanced al­go­rithms, the sys­tem can pre­dict which drive is needed 0.5 sec­onds in ad­vance, and can switch be­tween the front-wheel drive and the four-wheel drive in 0.2 sec­onds.

The quat­tro ul­tra sys­tem also im­proves the model’s fuel econ­omy by 0.3 liters per 100 km com­pared with the stan­dard quat­tro.

In­side the car, a 12.3-inch dig­i­tal dash­board, the cen­ter con­sole with two touch­screen dis­plays, and an­other touch­screen in the sec­ond row give the cabin a clean and high­tech feel.

Dif­fer­ent from con­ven­tional touch­screens, Audi has in­tro­duced MMI touch re­sponse tech­nol­ogy; com­mands are con­firmed with the touch of a fin­ger­tip, at which point a tiny speaker will emit a click­ing sound. With hand­writ­ing recog­ni­tion tech­nol­ogy, the screens al­low the driver to write an ad­dress into the nav­i­ga­tion sys­tem in dif­fer­ent lan­guages in­clud­ing English and Chi­nese.

The model also fea­tures the largest num­ber of driv­ing as­sis­tance func­tions in its seg­ment, of­fer­ing en­hanced safety in driv­ing and park­ing for the driver, pas­sen­gers and other road users.


The all-new A6L boasts a pre­mium and sporty de­sign, which has evolved from that of the A8L, the first Audi model to adopt the brand’s lat­est fam­ily lan­guage.

The 12.3-inch dig­i­tal dash­board and the two touch­screen dis­plays in­side the car.

The quat­tro ul­tra sys­tem im­proves the model’s fuel econ­omy by 0.3 liters per 100 km com­pared with the stan­dard quat­tro.

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