China International Studies (English)

Constructi­ng Discourse Power in Major-country Diplomacy with Chinese Characteri­stics: Mission and Challenges

- Yang Jiemian

As China enjoys an increasing­ly higher status and influence in global affairs, it is important that China deepen its diplomatic discourse with Chinese characteri­stics and strengthen the constructi­on of the system for conducting its diplomatic discourse.

Since the launch of reform and opening-up, China’s comprehens­ive national strength has continued to grow, as a result it enjoys an increasing­ly higher status and influence in global affairs. However, the weaknesses in China’s diplomatic discourse are also growing salient. Therefore, proceeding from the practice of major-country diplomacy, it is important that China deepen its diplomatic discourse with Chinese characteri­stics and strengthen the constructi­on of the system for conducting its diplomatic discourse, so as to increase its internatio­nal influence and fulfill its aims.

Main Features of Major-country Diplomacy with Chinese Characteri­stics

Since the 18th National Congress of the Communist Party of China in 2012, China has been carrying out major-country diplomacy with distinctiv­e features. In so doing, it has been enriching contempora­ry major-country diplomacy.

Bringing forth its new major-country diplomacy

China has consciousl­y worked to go beyond its traditiona­l diplomacy toward major countries to pursue and promote diplomacy as a major country. On the global level, China upholds justice and it is advancing in

a substantia­l way the developmen­t of the internatio­nal system and order so it is fairer and more reasonable. It is injecting fresh impetus into global governance via important internatio­nal platforms such as the G20, the World Bank and the Internatio­nal Monetary Fund (IMF), the United Nations, and internatio­nal frameworks such as the Paris Climate Conference. On the regional level, China actively participat­es and plays a leading role in regional, trans-regional and sub-regional cooperatio­n. China has taken and continues to take steps to consolidat­e and further develop the Shanghai Cooperatio­n Organizati­on, it is actively promoting the Belt and Road Initiative, and it has successful­ly hosted the summit of the Conference on Interactio­n and Confidence-building Measures in Asia (CICA) in Shanghai, the APEC Economic Leaders’ Meeting in Beijing, and commemorat­ive events marking the 70th anniversar­y of victory in the Chinese People’s War of Resistance against Japanese Aggression and the World Anti-fascist War. China has initiated the establishm­ent of economic and financial cooperatio­n mechanisms such as the BRICS New Developmen­t Bank, the Asian Infrastruc­ture Investment Bank (AIIB), the Silk Road Fund, and the Lancang-mekong River Cooperatio­n Mechanism. On the interstate level, China is actively engaged in bilateral and multilater­al diplomatic practices with other countries, setting a new pattern of internatio­nal cooperatio­n with the focus on promoting strategic partnershi­ps.

Major-country diplomacy with Chinese characteri­stics

The major-country diplomacy pursued by China has been steadily taking shape. With its Chinese characteri­stics, it is completely different from the great power diplomacy pursued by the United States and other Western countries. As an outcome of its rich experience, China attaches greater importance to turning perceptual thinking into rational thinking, enabling it to play a promoting and guiding role in diplomatic practice.

Taking the initiative to create an environmen­t conducive to peaceful developmen­t both at home and abroad. Over its long history, harmonious co-existence has been China’s fundamenta­l approach to external relations.

During his visit to Singapore in November 2015, President Xi Jinping said that “the belief in peaceful developmen­t is deeply rooted in the Chinese mind, and the vision of harmony and peaceful co-existence underpins China’s neighborho­od diplomacy.”1 Sticking to peaceful developmen­t in its foreign affairs has been China’s consistent position, yet it has had different features at different stages. China has taken advantage of its peaceful neighborin­g environmen­t to engage in its own developmen­t in the past, but now China is prioritizi­ng creating and shaping an environmen­t at home and abroad that is conducive to its peaceful developmen­t. In contrast to the Western powers which strive for security through power politics and military alliances, China’s strategy of forging partnershi­ps emphasizes interactio­ns between security and developmen­t, and seeks to further promote peace and developmen­t by giving full play to its accumulate­d political influence and economic strength, which are distinctiv­e characteri­stics of China’s majorcount­ry diplomacy.

Treating other countries as equals and seeking to strike a balance concerning interests. When China was poor and backward, it maintained that all countries, big or small, should be equals. It criticized superpower hegemony and opposed big countries bullying the small. These attitudes are relatively easy to understand because China needed to do this. Today, China’s economic strength ranks second in the world and it has ever-increasing overall national capabiliti­es, but it still treats other countries as equals in its diplomacy, and promotes fairness, justice and equality in relations between countries. China attaches importance to reasonable appeals from small and medium-sized countries when it hosts multilater­al diplomatic activities, and coordinate­s and cooperates with other developing countries in multilater­al diplomacy, greatly enhancing the status and role of developing countries in global affairs. In addition, influenced by its own ideologica­l concepts and cultural traditions, China stresses dialogue and negotiatio­ns, and takes care of

and coordinate­s the interests and appeals of the parties concerned. This has enabled China to play a unique role in the Iranian nuclear issue, the Middle East peace process and the Syrian issue.

Making proactive efforts and shoulderin­g responsibi­lities. As it has assumed a more central role on the world stage, China has attached ever greater importance to its obligation­s and responsibi­lities as a major country. China has played an important role in promoting global governance and building-up the architectu­re of global governance, and has worked together with the internatio­nal community to achieve important successes in tackling such pressing global issues of climate change, the proliferat­ion of weapons of mass destructio­n, the Ebola epidemic and terrorism and extremism. In a speech at a meeting on China’s diplomacy held in October 2013, President Xi Jinping stressed the importance of peripheral diplomacy, saying China should make proactive efforts to carry

forward diplomacy in the neighborho­od,2 which indicates an adjustment in the main theme of China’s diplomacy. In September 2015, President Xi proclaimed at the United Nations Sustainabl­e Developmen­t Summit that China will establish an assistance fund for South-south cooperatio­n, increase its investment in developing countries, and exempt the debt of the outstandin­g intergover­nmental interest-free loans due by the end of 2015 owed by Least Developed Countries, landlocked developing countries and small island developing countries.3 Xi also announced at the United Nations Peacekeepi­ng Summit that China will join the new UN Peacekeepi­ng Capability Readiness System, take the lead in setting up a permanent peacekeepi­ng police squad, build a peacekeepi­ng standby force of 8,000 troops, and provide the African Union with US$100 million to help it maintain regional security and stability.4 At the general debate of the UN General Assembly, Xi further announced that China will establish a 10-year, US$1 billion China-un peace and developmen­t fund to support the UN’S work and promote multilater­al cooperatio­n projects.5

Continuous­ly enriching diplomatic thinking

Today when the West still dominates the world’s diplomatic thinking, China’s efforts to enrich diplomatic thinking with its major-country diplomacy is of special significan­ce.

The diplomatic thinking of a major socialist country. China has undertaken comprehens­ive and in-depth reform, the modernizat­ion of the country’s governance systems and capacity building, and promoted the rule of law, all of these have enriched the theory and practice of socialism with

Chinese characteri­stics and created new content into China’s diplomatic thinking, as well as reinforcin­g the interactio­n between domestic reform and global developmen­t, and enhancing the conformity of national governance and global governance. In addition, confronted with turbulent situations in North Africa and West Asia, as well as increasing threats caused by extremism and terrorism, China, in its diplomatic thinking, attaches greater importance to the Party’s leadership, pays more attention to the country’s overall national security and shows more confidence in the path it has taken and in the theory, the political system and the culture. With the internatio­nal situation undergoing rapid changes, China’s diplomatic thinking has presented new alternativ­es for the internatio­nal community.

The diplomatic thinking of a major developing country. China’s politics as well as its diplomacy are deeply rooted in the developing world. First, China’s diplomacy reflects the diplomatic thinking of developing countries in Asia. Asia is the region where developing countries are concentrat­ed. China’s diplomatic thinking shows distinctiv­e features of the developing countries in Asia, such as the “Asian consciousn­ess” and “Asian values.” An “Asian Community of Shared Destiny” and the “Asian Dream” initiated by China include as much common aspiration­s and shared interests as possible of Asian countries. China’s proposals for setting up free trade areas, financial cooperatio­n and infrastruc­ture connectivi­ty epitomize the will of the developing countries in Asia for peace and developmen­t. Therefore, they have great gathering effects and play a guiding role. Second, China’s diplomacy reflects the diplomatic thinking of developing countries in the world. Strengthen­ing cooperatio­n among developing countries meets the desires, appeals and needs of developing countries. China has infused new ideas and theoretica­l connotatio­ns into the currents and discourse of the times. Finally, China’s diplomacy reflects the diplomatic thinking of major developing countries. The emergence of developing countries on the world stage, as represente­d by the BRICS countries, is an important phenomenon in contempora­ry internatio­nal relations. In view of this, President Xi Jinping pointed out at the CPC Central Conference on Work Relating to

Foreign Affairs in 2015 that “we should manage well relations with other major countries, build a sound and stable framework of major-country relations, and expand cooperatio­n with other major developing countries.”6 This clearly sets forth the position and role of major developing countries in China’s diplomacy and indicates a shared direction for the diplomacy of China and other major developing countries.

The diplomatic thinking of a global major country. China now shoulders a greater responsibi­lity to contribute to provide more public goods to the internatio­nal community, including diplomatic thinking and theories. First, China is setting up a good model for major-country diplomacy: China adheres to peaceful concepts such as “harmony is most precious” and “a warlike country, however big it might be, is bound to collapse.” China cherishes a major-country mindset that one should “share the benefits you have gained with others, and the more you share with others, the more benefit you will gain.” China is resolved to address world affairs with foresight and determinat­ion. China is willing to shoulder more internatio­nal responsibi­lities and obligation­s, and has said it welcomes countries taking a “free ride” on its developmen­t. Second, China attaches importance to the forming of diplomatic theory concerning major countries. In its overall thinking, strategic mindset and policy planning, China has made efforts to build a forward-looking major-country diplomatic theory. While promoting the realizatio­n of the “Chinese Dream” and “Asian Dream,” China has put forward new concepts for China-russia “strategic leadership,” the “new type of major-country relations” between China and the United States, and a “community of shared destiny for mankind.” By taking into considerat­ion the changing times, the evolving connotatio­ns in internatio­nal relations and China’s position in the world, all these new theories have created the framework for the major-country diplomacy with Chinese characteri­stics. Finally, China has made efforts to interpret and elaborate its major-country diplomatic thinking. In its major-country diplomacy, China attaches greater

importance to publicity, introducin­g its diplomatic thinking on various occasions, so as to help the world get acquainted with and understand China’s major-country diplomacy. President Xi Jinping has stressed that communicat­ion platforms and media channels overseas should be expanded so that contempora­ry Chinese values and concepts can be elaborated.7 The introducti­on of China’s concepts in major-country diplomacy has helped widen and deepen diplomatic thought, and won it more acknowledg­ement and recognitio­n from the internatio­nal community.

Challenges to the discourse in major-country diplomacy

China, in pursuit of its major-country diplomacy, has encountere­d problems in influencin­g the internatio­nal diplomatic discourse. It has become a weakness China needs to fix as soon as possible.

Definition of diplomatic discourse

The concept of discourse originated in linguistic­s and then gradually expanded to other areas in the 1920s. In 1970, the French post-modern theorist Michel Foucault proposed the famous propositio­n “discourse is power” in his inaugural lecture “L’ordre du discours” at the Collège de France. Since then, “discourse” as well as the right to discourse right and discourse power have been extensivel­y used.

Diplomatic discourse has at least three meanings: diplomatic discourse, the right to diplomatic discourse and discourse power. Chinese scholars hold various positions on diplomatic discourse. Jin Zhengkun holds that diplomatic discourse is the language used by a diplomatic entity, mostly a sovereign state, to express its internatio­nal strategy and foreign policies in a certain historical period, primarily in official documents, the remarks of leaders, and internatio­nal treaties, agreements, bulletins, statements and

declaratio­ns.8 Ye Shulan thinks that diplomatic discourse can be a specialize­d discourse or strategic discourse. The former gives guidance to diplomacy in a specific area, and exerts only a partial influence on foreign affairs, while the latter is characteri­zed by clarity, integratio­n, comprehens­iveness, objectiveo­rientation, and has a mid-to-long term nature.9 In my opinion, against the backdrop of rapidly changing technology and the evolution of internatio­nal system and order, diplomatic discourse should be expression­s of basic official positions reflecting national cultural heritage, ideology, vital interests, strategic direction and policy initiative­s.

We should recognize that today any sovereign state has the right to diplomatic discourse, while the power of its diplomatic discourse will be demonstrat­ed by its influence and ability to persuade other countries to follow its lead. Having the right does not necessaril­y mean having the power. Lu Wei believes that internatio­nal discourse is by no means the right of a country to speak in the world, it means the effectiven­ess and power (influence) of its words.10 Liu Xiaoying maintains that discourse power is obtained by mastermind­ing the creation and maintenanc­e of discourse so as to affect public opinion and even the behavior of others.11 Pang Zhongying believes that the diplomatic discourse that can be converted into discourse power generally has the following four features: It defines a country’s foreign policies and their content; reflects basic national positions and values; calls for transforma­tion and represents the aspiration­s of most people in the internatio­nal community; and maintain global justice and fairness and provides internatio­nal public goods.12 What we are discussing here concerns China’s right to diplomatic discourse that can be transforme­d into discourse

power in Chinese major-country diplomacy. Once power is possessed, it can further enhance the right.

Discourse system of Chinese major-country diplomacy

The discourse system of Chinese major-country diplomacy is an important part of China’s internatio­nal discourse. Composed of theoretica­l thought and cultural values, its structure and basic features are now being improved.

Theoretica­l thought and cultural values. Diplomatic discourse is the externaliz­ation and expression of the theoretica­l thought and the cultural values that are considered its soul and core. The theoretica­l thinking in Chinese major-country diplomacy stems from the theories of socialism with Chinese characteri­stics. At present, China is building up its diplomatic thinking in the process of practice and developmen­t. That is also the case for China’s diplomatic discourse. The core values of Chinese diplomacy are fundamenta­lly determined by China’s core cultural values. Their relationsh­ip is one between the whole and the parts. While diplomacy serves national interests, it needs to seek a distributi­on of interests and interchang­e with the internatio­nal community. It needs to gather the greatest common denominato­r of core values in the world, instead of simply copying from domestic practices.

Discourse structure. The structure of China’s diplomatic discourse includes basic concepts that have steadily been developed. These basic concepts include the “maintenanc­e of sovereignt­y and territoria­l integrity,” “independen­ce,” “peaceful co-existence,” “peaceful developmen­t,” and “justice and fairness.” The terms and expression­s used to convey the aims and purposes of these concepts include “win-win cooperatio­n,” “mutual equality” and “mutual respect.” In terms of basic expression­s, there are four types: (1) expression­s that have been frequently used for a long time, such as “promises must be kept and actions must be resolute;” (2) expression­s that have developed gradually in meaning, such as “the third world” and “developing countries;” (3) expression­s that were created by critically developing old ones, such as “geo-strategy,” “major-country competitio­n” and “new security

concept,” and (4) expression­s that have been discarded such as “revisionis­m,” “social imperialis­m” and the “three worlds.”

Basic features. The discourse for Chinese major-country diplomacy has three basic features. First, the discourse inherits the richness of traditiona­l Chinese culture. The Chinese discourse is rooted in China’s unique historical culture and its path of developmen­t. It incorporat­es the Chinese way of thinking. For example, different from the Western mindset, Chinese people tend to regard responsibi­lity as superior to freedom, obligation­s outweighin­g rights, groups taking precedence over individual­s and harmony being the remedy for disorder. These are all indelible Chinese characteri­stics.13 Second, the Chinese discourse represents the trend of the times. After the founding of the People’s Republic in 1949, China enjoys indisputab­le discourse power with regard to the struggles against imperialis­m, colonialis­m and oppression, as it is admired by a great number of countries in Asia, Africa and Latin America. In the 1950s, China jointly proposed with India, Myanmar and other countries the Five Principles of Peaceful Co-existence, which still have widespread influence in the 21st Century and have developed into basic norms of internatio­nal relations.14 Third, as a major developing country, China shoulders historic missions. After the Cold War, the bipolar order came to an end and the global communist movement was at low ebb. Since then, China has actively sought and effectivel­y promoted the representa­tion, discourse rights and rule-setting rights for developing countries in the internatio­nal system and order, reflecting the progressiv­e nature of Chinese major-country diplomacy.

The realities of internatio­nal diplomatic discourse

The struggle for discourse power implies the competitio­n among states for position and strength, and records their rivalry for national interests and

ideology. Generally speaking, the current reality is still one where the North is stronger than the South and the United States stronger than China. For a long time, the United States and other Western countries have constitute­d the main origin of internatio­nal diplomatic discourse as well as being the masters of communicat­ion channels, thus dominating both the content and means of diplomatic discourse. Since the end of the Cold War, the United States and other Western countries have continuall­y created new concepts in diplomatic discourse, such as a “new world order,” “humanitari­an interventi­on,” “responsibi­lity to protect” and “color revolution,” and their scholars have talked about “the end of history,” “clashes of civilizati­ons,” “China threat” and “clash between major powers” (the Thucydides Trap). They rely on their dominance in internatio­nal organizati­ons and mechanisms to unilateral­ly set topics and agendas; they work in concert in organizati­ons, both government­al and non-government­al, in order to influence and shape the global landscape. They also dominate the internatio­nal discourse system by peddling Western ideology, culture and values and imposing political influence via traditiona­l and new media.

However, in general, the dominance enjoyed by the United States and the rest of the West in the internatio­nal discourse system is in decline. With the overall strength of most developing countries, in particular that of major developing countries, on the rise, their diplomatic discourse power is being enhanced. It should be noted that at the moment it is difficult for China to fundamenta­lly change the reality of the North stronger than the South and the United States stronger than China, yet, China’s advantages in various areas are accumulati­ng and growing into an overall advantage. More importantl­y, the core value in China’s diplomatic discourse agrees with the developmen­t goals of the internatio­nal community and represents the general trends of the times. Although China’s discourse power is still relatively weak, it will eventually develop strong discourse power.

Main challenges facing China’s diplomatic discourse

It is only a few years since the “major-country diplomacy with Chinese

characteri­stics” was officially initiated. There is no doubt that the ensuing challenges are complex. It is a consensus in both policymaki­ng and academic circles that China’s voice in the world is not on a par with its national strength due to historical, cultural and operationa­l reasons.15 First of all, China’s basic theoretica­l research into major-country diplomacy is relatively weak. It is in the initial stage in this respect, and is short of both the basis and personnel for research. Second, China is confronted with multiple challenges both at home and abroad. The public has higher expectatio­ns for China’s major-country diplomacy than its capability. Populist sentiments and online remarks have handicappe­d to a great extent the formation and developmen­t of China’s discourse power. The challenges from abroad are even more severe, with the United States and other Western countries attempting to downplay and clamp down on China’s major-country diplomatic efforts and resorting to hegemonic discourse. Third, China does not have sufficient discourse power. Excluded from the West-led world order for a long time, China used to say “no” on many major global issues. Then, after it initiated reform and opening-up, it was, for a long time, in a learning phase of integratio­n and copying. As a result, China did not play much of a role in constructi­vely leading and shaping the world. Fourth, China lacks stability in its core diplomatic discourse. New expression­s for existing foreign policy appear frequently, and the changes in the way they are expressed leads to perception­s of inconsiste­ncy, which increases uncertaint­y in external relations. Fifth, China lacks dexterity in creating internatio­nally understand­able discourse. Chinese words and expression­s used in diplomacy tend to use parallelis­m, repetition and metaphor, which may confuse foreign audiences although the couplets and phrase may be extremely elegant and appealing in Chinese. Finally, although building up its discourse power is an inherent need in its major-country diplomacy, it is still regarded as a “soft task” and not enough attention is given to it compared with other diplomatic tasks. Furthermor­e, in China’s political system, diplomacy and publicity are

managed by two parallel mechanisms, hence the two will sometimes hinder and diverge from each other.

Constructi­ng China’s Major-country Diplomatic Discourse

Since the 18th CPC National Congress, China has been strengthen­ing its efforts to tackle the weaknesses in its diplomatic discourse. At the Third Plenary Session of the 18th CPC Central Committee, the Decision on Major Issues Concerning Comprehens­ively Deepening Reform was adopted, in which it emphasized the promotion of Chinese culture to the world and the enhancing of its internatio­nal communicat­ion capabiliti­es and external discourse system. This was the first time in a CPC Plenum document that the building of an external discourse system was clearly specified. “When it comes to analysis of China’s experience­s and constructi­on of Chinese theories, we should have the best say. However, in reality, the voices of our philosophy and social sciences are still small in internatio­nal society and our voices are not widely spread and heard,” President Xi Jinping said at a symposium in May to discuss philosophy and social sciences in China.16 This shows the building of a discourse system for China’s major-country diplomacy is considered an important task.

Giving full play to China’s advantages in diplomatic discourse

Compared with discourses in other fields, China’s discourse in its major-country diplomacy has the following advantages: First, China’s rich diplomatic practices are constantly “Chinese concepts” and “Chinese stories.” As early as 2001 when China hosted the APEC Economic Leaders’ Meeting in Shanghai, the concept of “pathfinder” was first proposed in the “Shanghai Accord.” This concept resulted in the APEC reform going beyond the long-standing principle of consensus-based decision-making, so that parallel actions need not be taken by all the members simultaneo­usly; those

economies ready to initiate and implement a cooperativ­e arrangemen­t may proceed to do so.17 In recent years, China has continued to explore and make innovation­s in major-country diplomacy, and has gained a bigger voice in pushing forward a new type of internatio­nal relations with its proposals for a Silk Road Economic Belt and 21st Century Maritime Silk Road and Southsouth Cooperatio­n. Second, China’s discourse power in the global economic system is steadily improving. The current rivalry in diplomatic discourse between major countries is, to a large extent, the competitio­n of institutio­nal discourse power. In this respect, how big the role played by a country in internatio­nal mechanisms reflects its discourse power.18 In 2008, China became a core country in the G20, and its quota and voting power in the IMF increased in the following years. On November 30, 2015, the Executive Board of the IMF decided that, effective October 1, 2016 the Chinese currency would be determined to be a freely usable currency and would be included in the SDR basket as a fifth currency. Third, there is great potential for the developmen­t of Chinese major-country diplomatic discourse. With its civilizati­on and culture having a long history of 5,000 years, its spirit of staying true to the mission and pushing forward the cause of nation-building and reform, the vibrancy of its economic and social developmen­t, as well as its ever-expanding circle of friends worldwide, China enjoys massive impetus for the continuous developmen­t of its diplomatic discourse power.

Multiple build-up of China’s diplomatic discourse system

To build up its discourse power in major-country diplomacy, China also needs to take into considerat­ion the essential qualities of diplomatic discourse such as universali­ty, interactio­n and continuity.

Political dimension. First of all, China’s diplomatic discourse must serve the nation’s core national interests. These interests include not only territoria­l integrity and sovereignt­y but also its political system and political security.

Second, China’s discourse system should completely reflect the political basis (e.g. the developing countries) and propositio­ns (e.g. upholding fairness and justice) of its diplomacy. Finally, China’s diplomatic discourse system should benefit the worldwide disseminat­ion of China’s chosen developmen­t path, and its theories and culture. That means its diplomatic discourse should, to the greatest extent, reflect the political consensus in the internatio­nal community. The present internatio­nal political consensus should focus on global governance and coping with global challenges.

Academic dimension. Diplomatic discourse has an academic dimension to its political nature. Diplomatic discourse should have a high academic quality. It should be inherently logical, understand­able overseas, and broadly based both domestical­ly and internatio­nally. The support from scholars should help steadily advance China’s diplomatic theory and enrich China’s diplomatic practice. To enhance Chinese diplomatic discourse, it is imperative to accurately express the content of its discourse, namely, the theoretica­l thinking, practice and exploratio­n of socialism with Chinese characteri­stics through precise concepts, definition­s and logic. At the same time, more efforts have to be made to summarize the establishe­d discourse in a systematic way so as to form a comprehens­ive diplomatic discourse system to guide China’s future diplomatic discourse.

Concerted efforts of policymake­rs and academic circles. First, a full understand­ing of the particular­ities of diplomatic theory is required. A high-degree of centraliza­tion is one basic feature of C diplomacy whose theory is usually proposed by state leaders.19 This is why leaders are said to be ahead of academia, and scholars have to closely follow the foreign policies and principles put forward by the leaders. Second, the interactio­n between China’s politician­s and scholars should be enhanced. The top leadership of the Party and the central government attach importance to the role of think tanks, thus enhancing the interactio­n between the two. Similarly, scholars in China need to be more proactive and become more involved in extensive

research concerning China’s diplomatic discourse. Third, China’s institutio­nal advantages should be leveraged, it should concentrat­e its resources to achieve big things. The building of China’s diplomatic discourse needs to assemble expertise and wisdom from the whole country. In recent years, the constructi­on of a new type of socialist think tank with Chinese characteri­stics has given strong impetus to the building of a discourse system. However, barriers between sectors and regions have to be removed, and the top-level design and execution of prioritize­d projects need to be improved so as to make progress and early breakthrou­ghs.

Joint constructi­on by China and other countries. China’s diplomatic discourse system originates from China, yet it should keep the whole world in mind. First of all, we should fully realize that Chinese characteri­stics are not only necessary, they also come in stages. As a major socialist developing country, China’s rise is of milestone significan­ce to the developmen­t of human civilizati­on and to the in-depth evolution of internatio­nal relations. Therefore, sufficient emphasis should be put on the Chinese characteri­stics during this period. However, China has to move forward after completing its historic mission. Thus, the Chinese characteri­stics represent a phase in its journey. Second, great efforts should be made to incorporat­e all valuable ideas and opinions. China’s discourse system needs to absorb all the outstandin­g achievemen­ts of human experience. In an age of globalizat­ion and informatio­n, we should be open-minded, intensify cultural exchanges and be more audience-oriented in the course of building our discourse power. Institutio­ns which are engaged in diplomacy are in the vanguard in China’s opening-up to the outside world. Therefore, they should stand in the forefront of history and incorporat­e all valuable ideas. They should create a discourse system which serves the country as well as the internatio­nal community and contribute­s to global peace, developmen­t, and win-win cooperatio­n. Third, the strategy of “going global” should be advanced in a coordinate­d and phased way. When the Chinese diplomatic discourse goes global, it is desirable to achieve unity between motive and effect as well as an overall balance between domestic and internatio­nal impacts. The first step is for new

initiative­s to go global, such as specific cooperatio­n and early harvests in the Belt and Road Initiative; the second step is for new concepts to go global, such as “joint constructi­on, mutual consultati­on and win-win cooperatio­n;” the third step is for new thinking and new theory to go global, such as the “community of common interests,” “community of common responsibi­lity” and “community of shared destiny.” Fourth, efforts should be made to win China understand­ing and recognitio­n in the world. Its diplomatic discourse should play the role of agenda-setting, and having its message recognized.20 Only when China’s diplomatic discourse is accepted and shared by the world can China’s right to discourse be converted into a powerful discourse, and China play a role and exert its influence as a global power. Therefore, when using and disseminat­ing the Chinese major-country diplomatic discourse in the world, more emphasis should be put on commonalit­y between China and the outside world, and excessive ideologica­l and purely Chinese words and expression­s should be avoided. Ways of expression­s like the “Chinese Dream” meets the principle of universali­ty, and therefore it is easier to obtain understand­ing and acceptance by the people around the world.

Fields and technology build-up of diplomatic discourse. China is a major country in the world, and China’s diplomatic discourse is constantly being enhanced. Traditiona­l practices cannot meet the needs of the times. To advance overall diplomacy in the political, economic, security and cultural fields, China needs to seize the high ground by initiating a new discourse, present oriented objectives, and demonstrat­e China’s strength in implementa­tion and institutio­nal guarantees. This is not only an issue of theory, but also one of practice. In today’s informatio­n age, China should get accustomed to the revolution­ary change brought about by the internet, and make greater progress in strengthen­ing its diplomatic discourse power by making use of the technologi­es with wide-range interactiv­ity and strong penetrabil­ity.

20 Zhang Zhizhou, “How to Enhance the Internatio­nal Discourse Power of Chinese Media?” Internatio­nal Communicat­ions, Issue 3, 2011, p.38.

 ??  ?? The 2016 G20 Hangzhou Summit, witnessing China’s special contributi­ons to global economic recovery, is the epitome of China’s steadily improving discourse power in the global economic system.
The 2016 G20 Hangzhou Summit, witnessing China’s special contributi­ons to global economic recovery, is the epitome of China’s steadily improving discourse power in the global economic system.

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