全域旅游All-for-one Tourism
This term refers to coordinating a region’s tourism development to ensure that social and economic benefits are spread to every local resident by optimizing regional resources, integrating local industries and organizing joint efforts among communities to break the limitations of industries, departments and districts. Such a model has already facilitated impressive results in several areas, especially in macro-elements such as the acceleration of new-type industrialization, urbanization, informatization and agricultural modernization as well as the integration of tourism, ecology, culture, and sports industries.
In his Report on the Work of the Government on March 5, 2017, Chinese Premier Li Keqiang called for efforts to improve tourism facilities and services and endeavors to create a boom in rural, leisure and all-for-one tourism. That marked the first time the term was seen in a Chinese government work report.
In 2016, China earned some 4.69 trillion yuan from tourism, a year-on-year growth of 13.6 percent. Total tourist volume surpassed 4.4 billion. As calculated by the UN World Tourism Organization, tourism accounted for 11 percent of China’s national economy and 10.26 percent of its employment in 2016. Today, tourism has become a strategic pillar industry of the country’s national economy and showed encouraging power in poverty alleviation.
The preliminary stage of tourism development in China featured the establishment of scenic spots, tourist attractions, restaurants and hotels. Today, however, the country has entered a new era of domestic tourism thanks to convenient transportation infrastructure and the ubiquity of private automobiles. Furthermore, many modern tourists behave more like temporary residents than come-and-go visi- tors. The old mode of scenic-spot travel no longer feeds the demands of modern high-end tourism. The mention of all-for-one tourism in the government work report will play an important role in guiding the progress of tourism in China.