Jiang Haiyan: Na­ture Is the Best Lis­tener

Sanya Paddy Field Na­tional Park will surely carve out a path for sus­tain­able devel­op­ment that in­te­grates agri­cul­ture and tourism.

China Pictorial (English) - - Con­tents - Speech by Jiang Haiyan, ex­ec­u­tive deputy gen­eral man­ager of Sanya Paddy Field Na­tional Park Edited by Tan Xingyu

efore ar­riv­ing in Hainan, I worked as a jour­nal­ist at Ningxia Ra­dio Sta­tion. My pre­vi­ous job wasn’t too tax­ing, so I had time to think. When I heard that Hainan wanted to build a spe­cial eco­nomic zone, I set off for the is­land with a few friends af­ter min­i­mal dis­cus­sions, and here we are.

Af­ter com­plet­ing an English de­gree, in Jan­uary 1989, I was re­cruited into the Depart­ment of World Econ­omy of Hainandaily and served as a colum­nist for “World Who’s Who.” Even­tu­ally, I was di­rectly in­volved in help­ing es­tab­lish the over­seas edi­tion of the news­pa­per.

I have wit­nessed the great changes in Hainan over the last few years since China’s re­form and open­ing up.

Based on my tech­ni­cal ti­tle at that time, my salary in Ningxia was barely over 100 yuan a month. Af­ter ar­riv­ing in Hainan, I saw my salary rise to over 400 yuan and then to over 1,000 yuan, which greatly in­spired my en­thu­si­asm for the work.

Dur­ing my years in Hainan, I also wit­nessed the is­land province’s devel­op­ment process from start to fin­ish.

In those days, Hainandaily had gath­ered tal­ent from across the coun­try. Every­one seemed happy: “This is ex­actly what we wanted!”

In 1993, I left Hainandaily for China HNA Group, the first joint-stock air­line to un­dergo a stan­dard­ized trans­for­ma­tion in China, which was es­tab­lish­ing a news­pa­per,

Busi­nesstrav­el­news. They re­cruited me to serve as deputy ed­i­tor-in-chief.

In 1994, I quit my job there to ac­com­pany my child to the United States to study. When my child en­rolled in col­lege, I re­turned to Hainan just as they were look­ing for peo­ple to pro­mote Sanya’s Nan­shan Scenic Area. I was happy to shift to the tourism in­dus­try and be­came re­spon­si­ble for plan­ning and

pro­mo­tion.

Hainan is richly en­dowed with tourism re­sources but still needs new ideas and con­cepts for devel­op­ment. Sanya Paddy Field Na­tional Park has a dis­tinct theme and prom­i­nent fea­tures. The time is ripe to seize this his­tor­i­cal op­por­tu­nity to merge cur­rent devel­op­ment with ru­ral re­vi­tal­iza­tion—in­te­grat­ing ru­ral and tourism re­sources through a brand­new ap­proach: agri­cul­tural tourism.

Ru­ral devel­op­ment can be kin­dled not only through the in­te­gra­tion of ru­ral and tourism re­sources, but also through the cre­ation of tourism brands. We must con­sider how to trans­form farm­ing cul­ture, pop­u­lar science ed­u­ca­tion and agri­cul­tural ex­pe­ri­ence into tourism prod­ucts that en­able tourists to learn more about cul­ture dur­ing their trips and en­hance their aware­ness of our brand. This cre­ates new de­mands and chal­lenges on our work.

To­day, Hainan is striv­ing to be­come an in­ter­na­tional tourism is­land. Ac­tu­ally, the hard­ware of scenic spots in Hainan, es­pe­cially around Sanya, al­ready leads the in­ter­na­tional arena. There­fore, we need to think about where we can fo­cus in com­par­i­son to world-class scenic spots.

Con­trast­ing high-tech theme parks such as Dis­ney re­sorts, Hainan’s great­est re­source is its ecol­ogy.

As Chi­nese Pres­i­dent Xi Jin­ping pro­posed, “We will adopt a holis­tic ap­proach to con­serve our moun­tains, rivers, forests, farm­lands, lakes and grass­lands.” Tourism can­not de­velop at the cost of the ecol­ogy. Sus­tain­able devel­op­ment can be achieved if eco­log­i­cal pro­tec­tion is a top pri­or­ity. There­fore, we must ad­here to re­gional eco­log­i­cal stan­dards and de­velop in ways that pro­tect the agri­cul­tural ecol­ogy.

Sanya Paddy Field Na­tional Park en­deav­ors to pro­vide vis­i­tors an ex­pe­ri­ence in­volv­ing the beauty of farm­land and tra­di­tional Chi­nese agri­cul­ture through­out the en­tire trip: show­ing them moun­tains, let­ting them touch the fields and flow­ers, tak­ing them to pick fruits, and send­ing them home with un­for­get­table nos­tal­gia.

Our scenic area has just opened. There are many things to do through­out its sec­tors, in­clud­ing con­struc­tion of com­pre­hen­sive sup­port sys­tems, im­prove­ment of ser­vice con­cepts, and in­tro­duc­tion of in­tel­li­gent sys­tems.

Decades of ex­pe­ri­ence have taught me that build­ing a scenic spot is an ar­du­ous task, but one that can bring ben­e­fits to the whole of so­ci­ety and fu­ture gen­er­a­tions. I be­lieve that our park will pave a path for sus­tain­able devel­op­ment that in­te­grates agri­cul­ture and tourism.

I have been to many places, but the most im­pres­sive are the green moun­tains of Hainan.

Thanks to my work on tourism, I have had the op­por­tu­nity to get in­ti­mate with the ocean and talk with the moun­tains and streams. Com­ing back was the best choice of my life. When we be­gin to con­verse with na­ture, our men­tal­ity changes, and we no longer be­come anx­ious over life’s triv­i­al­i­ties.

I have lived in Hainan for nearly 30 years. It is my home. At home, I feel calm and re­laxed.

A di­nosaur science base in Sanya Paddy Field Na­tional Park, which cre­ated a new type of busi­ness model in­te­grat­ing agri­cul­tural re­sources with tourism. by Qin Bin

Jiang Haiyan, deputy gen­eral man­ager of Sanya Paddy Field Na­tional Park. She be­lieves that the most im­pres­sive parts of Hainan are its green hills and clear wa­ters.

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