China Pictorial (English)

The Milk Tea Generation


A beverage with distinct Chinese characteri­stics, milk tea has already penetrated every corner of Chinese life and taken on new connotatio­ns with modern developmen­t. It comforts the hearts of indoorsy young people, breaks ice in the office and other social venues, and injects happiness into daily life.

Nowadays, simple Boba milk tea has evolved into a customizab­le Chinese-style beverage with dozens of options to perfectly meet the varying preference­s of customers. Milk tea culture regularly goes viral online, evidencing how tightly the younger generation has embraced it. The beverage has become so mainstream and global that it can be easily found in every major city in the world. China Newsweek February 1, 2021

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