Together For a Shared Future

The vision to engage 300 million Chinese people in winter sports is now becoming reality. Not only will the Chinese people benefit greatly from this vision, but also the global winter sports community. Thomas Bach, president of the International Olympic Committee

On February 4, 2021, the Beijing 2022 Winter Olympics started the one-year countdown, bringing China into “Winter Olympic Time.”

Attracting 300 million people in China to winter sports was a solemn promise made by China to the international community when it bid for the 2022 Winter Olympics. This vision is now gradually becoming reality. The China Sports Tourism Consumption Big Data Report (2021) released by the China Tourism Research Institute estimated that the 2021-2022 winter season would lift the number of Chinese ice and snow tourists to 340 million, generating earnings of 680 billion yuan (US$107 million).

by Zhang Ye/china Pictorial Students from the No. 8 Middle School in Yanqing District, Beijing, attend a skating class at a local skating hall. According to statistics from Yanqing District, by the end of November 2021, about 28,500 primary and middle school students in the district had learned skiing and skating skills through popularization of ice and snow sports classes.