Algorithmic Love

Big data and algorithms now influence much of everyday life from news to videos and shopping. Since big data can figure out which products we would like to buy, can it help find an ideal partner by analyzing past relationship data?

It sounds crazy, but big data technology has broken through other boundaries beyond imagination. As long as people supply enough relationship data, one platform boasts a match rate as high as 99.8 percent. It seems like great news for people seeking an escape from single life fed up with wasting time and emotion on the long search. But long-term results on any of it have yet to be seen.

Vista March 8, 2022