Publicdiplomacy Platform

Innovative NGO in Kenya facilitates the smooth transition of Chinese companies landing in Africa

Chinese companies should coordinate and work together to define corporate social responsibility norms, and enhance the transparency of corporate management so as to achieve long-term and healthy development in Africa.

When asked why he moved to Africa, 28-yearold Huang Hongxiang said, “In Africa, everything is different. Africa has bright prospects.”

Many of Huang’s friends admire him for following his dream, because after graduating with a Master’s Degree in Public Administration from Columbia University in New York in 2013, where he focused on sustainable development practices, instead of finding a job in the United States or returning to China, he chose to pursue his career in Africa.

In 2014, Huang founded China House in Kenya, with an aim to help Chinese companies make a “smooth landing” in Africa. In the past two years the organization has researched China’s investment in Africa, and provided guidance to Chinese companies wanting to set up operations in Africa. In addition, with efforts made by China House, more Chinese companies and individuals are involved in African wildlife and nature protection, something close to Huang’s heart. graduates, according to Huang, they are full of passion and eager to make a positive difference in Africa.

“We hope to grow together with those who want to explore opportunities in Africa,” said Huang. On the one hand, his team conducts research on topics related to the problems affecting Chinese overseas investment, including operation management issues, labor conflicts and environmental impacts. On the other hand, they also provide services such as project matching, premarket research, strategy formulation and corporate social responsibility management.