Tradebooster

A growing e-commerce platform is changing the way China and Africa do trade

I hope that our cross-border e-commerce platform can bring more opportunities for China-africa trade, while playing a bigger role in promoting the transformation and upgrading of traditional trade.

Bernard kilonzo, a kenyan dealer, found himself in a bit of a pickle late last year: He urgently needed to buy a China-made auger drilling machine at wholesale price. Fortunately for him, he was able to quickly find a product that fitted his needs, and even got to see and try the machine before committing to buying it. Kilonzo then placed an order and completed payment, all this from the comfort of his office in Kenya.

Kilonzo did in only a few days what would have taken him weeks if not months of research and negotiations on the ground and required extensive international traveling in the past.

This feat was made possible by using Amanbo, a dedicated cross-border e-commerce platform, one of the many e-commerce companies that are stepping up efforts to transform the existing traditional Sino-african business model. price fluctuations.

“We used to send files to our local market researchers with a transmission rate of only 5 kilobytes per second,” said Liao. “Such was the normal speed of broadband Internet back then in many African countries.” Liao felt there was no one-sizefits-all solution to the challenges he was facing. But he did not give up.

After years of exploring, Liao formally launched Amanbo in May 2015, which he describes as a professional e-business platform specializing in Chinaafrica trade. As of November 2016, Amanbo had more than 80,000 registered users, and the number keeps rising by over 200 per day.