For so many years, the criteria for promotion of college teachers or institute researchers have been based on the number of essays they have published in core journals. In this sense, Zhejiang University is innovative in setting up new criteria for promotion: the influence or communication effect of an essay. Even if someone does not have a lot of scientific research results to boast of, his or her limited achievements will be regarded as valuable material to shore up their promotion and academic evaluation, if their work brings about major influence through new communication channels like the Internet.
Zhejiang University has made a big step forward by moving the emphasis also to the effect of an essay’s circulation. In the long run, this practice can not only change the old habit of core journals outweighing all other factors, but will also make it possible for intellectuals to provide more opinions on social and public life.