A Taste of Success
Chinese companies push the development of Cameroon’s agri-food sector
Cooperation between China and Cameroon has reached extraordinary heights over the past two decades, which has deepened both the diplomatic and economic ties. This mutually beneficial partnership has made China the leading buyer of Cameroonian products, with a market share of 25.8 percent in 2021, and the leading supplier, with a market share of 17.5 percent in 2020, according to data from the National Institute of Statistics of Cameroon.
China is also emerging as the leader in foreign investment in Cameroon, surpassing other countries in various sectors. Chinese investment, almost three times that of all other sources combined, is concentrated (80 percent) in essential infrastructure such as highways, ports, drinking water supply, and conventional and solar energy projects.
This profitable partnership has attracted Chinese companies to make long-term investments in Cameroon, particularly in the agri-food sector. A notable example is Ultimate Sarl, set up in 2023 by Chen Mingming, its chief executive officer. This company aims to produce, package and distribute soft drinks, natural mineral water and possibly biscuits.
Investing in Cameroon
Arriving in Cameroon in 2016, Chen first spent time carefully observing the local market. After the assessment, he decided to settle in Nomayos in Mbankomo district, near Yaoundé. There he built a large brewery complex, including a modern factory, a large warehouse for storage and elaborate buildings for administrative offices and housing for some of the company’s executives.
The success of Chen’s products did not take long to manifest itself, as the soft drinks produced by his company enjoyed remarkable popularity in the Cameroonian and Central African markets. This success is based on a commitment to providing high-quality consumer products at affordable prices, meeting the expectations of a clientele with limited purchasing power but high demand for quality.
Commenting on his decision to invest in Cameroon, Chen highlighted the country’s business potential and the facilitation offered by the Cameroonian authorities.