Cre­at­ing A New Ecol­ogy of Cross-bor­der E- Com­merce B2B to Help Chi­nese Man­u­fac­tur­ing Sell Well All Over the World

China's Foreign Trade (English) - - Industrial Watch -

Driven by a new round of sci­en­tific and tech­no­log­i­cal rev­o­lu­tions and in­dus­trial re­forms, the de­vel­op­ment of in­for­ma­tion tech­nolo­gies, such as the In­ter­net and big data, has brought new op­por­tu­ni­ties and chal­lenges to the for­eign trade in­dus­try. Many tra­di­tional en­ter­prises have be­gun to ex­plore cross­bor­der e-com­merce and start trans­for­ma­tions and up­grades. In the space of just a few years, the tra­di­tional for­eign trade in­dus­try that has fol­lowed for cen­turies seems to have changed overnight and has en­tered a new era of cross-bor­der e-com­merce. Cross-bor­der e-com­merce, as the new spon­ta­neously-formed type of for­eign trade, is con­stantly in­flu­enc­ing the pat­tern of in­ter­na­tional trade de­vel­op­ment, bring­ing about new pos­si­bil­i­ties and a broader scope of imag­i­na­tion for for­eign trade com­pa­nies.

In the process of tra­di­tional in­ter­na­tional trade grad­u­ally mov­ing to­wards the In­ter­net and be­com­ing dig­i­tal­ized, many cross-bor­der e-com­merce ex­port B2B plat­forms have emerged. These plat­forms have elim­i­nated the state of trade in­for­ma­tion asym­me­try and are sought af­ter by many com­pa­nies. How­ever, the emer­gence of new de­vel­op­ments is of­ten ac­com­pa­nied by new chal­lenges. Due to the lack of op­er­a­tional in­de­pen­dence of the en­ter­prises start­ing to use the plat­form, as well as the high cost of drainage and un­sat­is­fac­tory con­ver­sion ef­fi­ciency, early bot­tle­necks in cross-bor­der B2B plat­forms are also grad­u­ally emerg­ing. There­fore, many cross-bor­der ecom­merce com­pa­nies have at­tempted to break through their orig­i­nal lim­i­ta­tions, shift­ing from the “shops within the plat­form” model to the “owned and op­er­ated web­sites” mode, and im­prov­ing the au­ton­omy of their busi­ness op­er­a­tions and pro­mo­tion. The “owned and op­er­ated web­sites” mode has ex­tremely high re­quire­ments for the com­pany’s on­line op­er­a­tion ca­pa­bil­i­ties and drainage ca­pac­ity. In light of these cir­cum­stances, Zhe­jiang In­ter­na­tional E-com­merce Ser­vices Co., Ltd. (here­inafter re­ferred to as ZJIEC) ef­fec­tively take the real sce­nar­ios and needs of in­ter­na­tional trade into con­sid­er­a­tion, and af­ter nearly a year of ded­i­cated re­search and de­vel­op­ment, have cre­ated a cross- bor­der ex­port B2B in­ter­net tool and ser­vice in­te­gra­tion sys­tem — Cnsellers. This will re­store orig­i­nal in­ter­na­tional trade, bring about in­no­va­tive changes to the orig­i­nal ecol­ogy, and is bound to trans­form and up­grade the tra­di­tional in­ter­na­tional trade. Cnsellers is em­phat­i­cally sup­ported and rec­om­mended by the China Coun­cil for the Pro­mo­tion of In­ter­na­tional Trade (CCPIT), and has won many awards, in­clud­ing the In­ter­na­tional E- Com­merce In­no­va­tion Ser­vice Award is­sued by the Sci­ence Tech­nol­ogy De­part­ment of Zhe­jiang Prov­ince.

Cnsellers: Us­ing the In­ter­net to re­flect the orig­i­nal ecol­ogy of in­ter­na­tional trade and re­al­ize the dig­i­tal­iza­tion and in­ter­ne­ti­za­tion of in­ter­na­tional trade

Cnsellers was in­de­pen­dently de­vel­oped by ZJIEC, a wholly- owned sub­sidiary of Zhe­jiang In­ter­na­tional Busi­ness Group, a top 500 en­ter­prise in China. It is com­mit­ted to pro­vid­ing all kinds of ser­vice for the in­ter­na­tional trade ecosys­tem, in­clud­ing in­tel­li­gently build­ing web­sites, af­fil­i­ate mar­ket­ing, busi­ness man­age­ment, and var­i­ous types of third-party ser­vice ac­cess tools, as well as other ser­vices that will grad­u­ally form an In­ter­net-based in­ter­na­tional trade ecosys­tem based on the so­cial net­work­ing of mer­chants. With the high de­gree of in­te­gra­tion of In­ter­net tech­nol­ogy, tra­di­tional in­ter­na­tional trade will be achieved to re­store the true sense and ecol­ogy of in­ter­na­tional trade and cre­ate new ser­vice sce­nar­ios and tools. The sys­tem will in­crease the trans­ac­tion ef­fi­ciency and re­duce trans­ac­tion costs, and pro­vide new ways to ex­plore and ap­proaches for the in­te­gra­tion of tra­di­tional in­ter­na­tional trade into the In­ter­net and for transna­tional buy­ers and sell­ers.

An in­de­pen­dent web­site con­struc­tion tool to achieve in­de­pen­dent op­er­a­tion; it is the first step for in­ter­na­tional trade en­ter­prises to in­te­grate into the In­ter­net.

In­ter­na­tional busi­ness com­pa­nies can use Cnsellers to build “cor­po­rate ver­ti­cal web­sites”, which can be set up with top-level do­main names by users. The first ben­e­fit is to al­low en­ter­prises to grasp the op­er­a­tional ini­tia­tive, make their op­er­a­tion more con­sis­tent with the char­ac­ter­is­tics of B2B, and no longer be sub­ject to plat­form op­er­at­ing rules. Sec­ondly, the SEO and SEM ef­fect of this is far bet­ter than that of a se­cond-level do­main name web­site un­der a plat­form. Third, each mar­ket­ing fee and each cus­tomer will stay on their own in­di­vid­ual web­site to avoid vi­cious com­pe­ti­tion among peers in plat­form-type shops. This is not only a ma­jor fea­ture dis­tin­guish­ing it­self from other cross-bor­der ecom­merce B2B plat­forms, but also strives to re­store the orig­i­nal eco­log­i­cal sta­tus of in­ter­na­tional trad­ing com­pa­nies.

At the same time, this in­de­pen­dent web­site has in­te­grated func­tions of “dis­play­ing, mar­ket­ing, ne­go­ti­at­ing, sign­ing, and cus­toms dec­la­ra­tion”. The func­tional lay­out of in­ter­na­tional trade is fully in line with the def­i­ni­tion of cross-bor­der e-com­merce at the present stage, which en­ables the tra­di­tional in­ter­na­tional trade to have a ba­sis for tran­si­tion to cross-bor­der e-com­merce.

In ad­di­tion, as a value-added ser­vice for mar­ket­ing, Cnsellers has be­gun in-depth co­op­er­a­tion with Google Ad­words, to pro­vide ac­cu­rate dig­i­tal mar­ket­ing ser­vices for en­ter­prises, through data anal­y­sis and po­si­tion­ing, to help com­pa­nies in­crease web­site traf­fic

An af­fil­i­ate mar­ket­ing tool pro­motes the syn­ergy in orig­i­nal in­ter­na­tional pro­mo­tion

Cnsellers can also form a model for web­site al­liances for the pro­mo­tion of in­ter­na­tional trade, and mainly serves the ex­ter­nal en­ti­ties of in­ter­na­tional trad­ing com­pa­nies, such as lo­cal gov­ern­ments, in­dus­try as­so­ci­a­tions, and cu­ra­to­rial com­pa­nies. They can take ad­van­tage of the Cnsellers sys­tem, and can choose to ab­sorb the ap­pro­pri­ate en­ter­prise ver­ti­cal web­sites to set up their own pro­mo­tion web­sites, and pro­mote and di­vert traf­fic for ver­ti­cal web­sites by means of the web­site al­liance model.

Lo­cal gov­ern­ments set up pro­mo­tional web­sites, at­tract char­ac­ter­is­tic ver­ti­cal web­sites built by the lo­cal en­ter­prises to join in with same, and de­pend on the fact that the lo­cal plat­form govern­ment will pro­mote the lo­cal char­ac­ter­is­tic of in­dus­tries all over the world, which will in turn pro­mote the de­vel­op­ment of the lo­cal econ­omy. Cnsellers pro­vides the govern­ment with an in­no­va­tive means to pro­mote lo­cal ex­ports.

Or­ga­ni­za­tion such as in­ter­na­tional ex­hi­bi­tion cu­ra­tor com­pa­nies and in­dus­try as­so­ci­a­tions, etc., can also build pro­mo­tional web­site to ab­sorb en­ter­prises’ ver­ti­cal web­sites, thus pro­mot­ing same to cer­tain in­dus­tries and coun­tries, sav­ing on costs and get­ting twice the re­sults with half the ef­fort. As an en­ter­prise, there is a chance for this ver­ti­cal web­site to be en­tered onto mul­ti­ple plat­form web­sites, and the traf­fic sources of ver­ti­cal web­sites tend to be multi-chan­nel and multi-level. Thus, pro­mo­tional web­sites and ver­ti­cal web­sites form the ba­sis of an al­liance mar­ket­ing mode.

An al­liance mar­ket­ing tool is the pro­to­type for off­line col­lab­o­ra­tion be­tween in­ter­na­tional trade en­ter­prises and pe­riph­eral sub­jects in mar­ket­ing. It not only pro­vides In­ter­net tools, but also am­pli­fies the on­line syn­er­gis­tic ef­fect of same.

An in­no­va­tive trade ne­go­ti­a­tion tool for cross-bor­der O2O mar­ket­ing

Sam­ples are dis­played on the doorstep of over­seas buy­ers, and faceto-face com­mu­ni­ca­tion is con­ducted on­line, which is a typ­i­cal O2O mode.

The ba­sic ap­peal for busi­ness­men is to earn a profit by re­selling based on se­cu­rity and cred­i­bil­ity. Hav­ing the real prod­uct in hand, and try­ing to per­ceive

and judge the fun­da­men­tal value of the prod­ucts by means of the vis­ual ap­pear­ance, smell, and touch, and fast face-to­face com­mu­ni­ca­tion are very im­por­tant means for busi­ness­men to screen busi­ness op­por­tu­ni­ties. There­fore, in this en­vi­ron­ment where var­i­ous B2B ex­hi­bi­tion sites are emerg­ing one af­ter an­other, off­line ex­hi­bi­tions are still flour­ish­ing. How­ever, in­ter­na­tional off­line ex­hi­bi­tions are al­ways faced with heavy costs in terms of time, man­power and fi­nan­cial bur­dens.

Ap­pli­ca­tion of O2O Mar­ket­ing

Case one: O2O fea­tur­ing over­seas show­rooms

ZJIEC co­op­er­ates with the multi­na­tional trade lo­gis­tics parks to pro­vide an over­seas sam­ple room ser­vice for ex­port en­ter­prises. En­ter­prises can build their own web­sites through Cnsellers, and can dis­play sam­ples and pro­mo­tional ma­te­ri­als in an over­seas sam­ple room ac­cessed by a QR code. Buy­ers use the Cnsellers global buy­ers’ APP to scan the QR code to read de­tailed in­for­ma­tion about the prod­uct, and the APP also sup­ports buy­ers ini­ti­at­ing video busi­ness ne­go­ti­a­tions with sup­pli­ers, and can re­al­ize the ob­jec­tives of “sam­ples in hand and talk­ing busi­ness across bor­ders”. This mode can be re­ferred to as an “O2O in­ter­na­tional ex­hi­bi­tion” mode, and can be ap­plied to both short-term ex­hi­bi­tions and longterm ex­hi­bi­tions. The QR code for the sam­ple comes from the com­pany’s web­site. The web­site is built by us­ing the afore­men­tioned “web­site build­ing tool”. Each sam­ple has a QR code which is per­ma­nent and unique. This code re­mains the same even if the prod­uct has been re­moved from cir­cu­la­tion. When the prod­uct is on­line again, the QR code is the same as the orig­i­nal, which can guar­an­tee the con­ti­nu­ity and ac­cu­mu­la­tion of prod­uct mar­ket­ing.

At present, the Cnsellers op­er­a­tions team co­op­er­ates with some over­seas op­er­a­tors, has al­ready set up over­seas sam­ples rooms in Ser­bia and Hun­gary, and will set up over­seas sam­ples rooms in the Czech Repub­lic, Bul­garia, Bangladesh, In­done­sia and other coun­tries in the fu­ture.

Case Two: a good helper dur­ing ex­hi­bi­tions

Dur­ing ex­hi­bi­tions, en­ter­prises of­ten fail to dis­play all the prod­ucts be­cause of the lim­i­ta­tions of the booth. Fur­ther­more, due to the lim­ited staff re­sources of the booth, they some­times can’t deal with all their vis­i­tors. Cnsellers has solved these prob­lems through mod­ern in­for­ma­tion tech­nol­ogy. Sup­pli­ers build an in­de­pen­dent web­site through the Cnsellers sys­tem, and each in­de­pen­dent web­site and prod­uct will have an in­de­pen­dent QR code gen­er­ated for it. Global mer­chants scan the web­site QR code to browse all the prod­ucts on the web­site and scan the prod­uct QR code to read the de­tails about the prod­uct, which avoid un­nec­es­sary wait­ing times.

Dur­ing the Asia Ap­parel Expo, Ber­lin in Fe­bru­ary 2018, the Zhe­jiang Ce­re­als, Oils, and Food­stuffs Im­port & Ex­port Co., Ltd. busi­ness team suc­cess­fully ap­plied the O2O mode of ex­hi­bi­tion through their web­site/app built by the Cnsellers sys­tem, and ob­tained con­sis­tent high praise and recog­ni­tion from global cus­tomers.

Most of things pur­sued by hu­man be­ings are an­ni­hi­lated in the dust of his- tory, but the pur­suit of “high ef­fi­ciency and low cost” will never be aban­doned. The O2O mode of cross-bor­der ex­hi­bi­tion and ne­go­ti­a­tion has greatly in­creased ef­fi­ciency, and re­duced eco­nomic and la­bor costs for both buy­ers and sell­ers. Due to this, the “on­line + off­line” and “short-term + long-term” O2O ex­hi­bi­tions are a new trend in tech­nol­ogy.

Web­sites are sub­ject to au­then­ti­ca­tion to re­duce the mu­tual trust cost be­tween busi­ness­men

In or­der to show the au­then­tic­ity of the sub­jects of Chi­nese ex­port web­sites to global buy­ers and re­duce the cost of trust of the cross-bor­der ex­port B2B trade, Cnsellers pro­vides high qual­ity and re­li­able cer­ti­fi­ca­tion ser­vices, with Cnsellers strictly au­then­ti­cat­ing the le­git­i­macy and fa­cil­i­ties of the sub­jects of Chi­nese ex­port web­sites.

So­cial­iza­tion of the tool

In in­ter­na­tional trade, com­mu­ni­ca­tion be­tween pur­chasers and sup­pli­ers, and pur­chasers and pur­chasers is ob­vi­ously very im­por­tant, and the emer­gence of so­cial net­work ser­vices is mak­ing com­mu­ni­ca­tion more and more con­ve­nient. Cnsellers has a built-in in­stant mes­sag­ing func­tion which sup­ports video calls, file trans­fers and other func­tions. Both sup­pli­ers and con­sumers can com­mu­ni­cate in­stantly re­gard­ing prod­uct in­for­ma­tion and or­der in­for­ma­tion, ef­fec­tively break­ing the tra­di­tional in­ter­na­tional trade time and space bar­rier, and greatly en­hanc­ing the com­mu­ni­ca­tion ef­fi­ciency.

Cnsellers: pro­mot­ing Chi­nese brands to the world

In the fu­ture, while re­duc­ing search costs, match­ing costs, ne­go­ti­a­tion costs and credit costs, Cnsellers will also fur­ther co­op­er­ate with train­ing, op­er­a­tion, lo­gis­tics, credit in­sur­ance, fi­nan­cial and other in­sti­tu­tions to work through all the links in the for­eign trade chain and try to cre­ate an in­dus­try eco­sphere en­cap­su­lat­ing the na­ture of in­ter­na­tional trade. It is fore­see­able that, as the ex­clu­sive web­site and ser­vice tool of China’s ex­port en­ter­prises, Cnsellers will push more Chi­nese en­ter­prises into the world and help more Chi­nese brands to sell well across the globe.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.