微信公众平台在医院图书馆的应用现状调查

冯留燕 ，冯双燕 刘青

1.昆明医科大学第一附属医院图书馆，云南 昆明 650032；2.云南商务职业学院，云南 昆明 651700

摘要：目的 调查微信公众平台在国内医院图书馆的应用现状，为微信公众平台在医院图书馆的应用和完善提供借鉴。方法 利用网络调查法，调查我国医院图书馆利用微信公众平台开展信息服务的现状，重点研究了微信公众平台的服务模式、服务特点，发现存在问题，并提出建议。结果 全国仅有22 个医院图书馆建立微信公众号，但独具特点，通知公告和活动报道是医院图书馆进行宣传的重要方式。结论 医院图书馆应充分开发利用微信公众平台，拓展信息服务内容和方式。

关键词：医院图书馆；微信；公众平台；信息服务；微服务

中图分类号： G250.7 文献标识码： A 文章编号： 2095-5707(2016)06-0026-05

Investigation of Application Status of WeChat Public Platform in Hospital Libraries

FENG Liu-yan1, FENG Shuang-yan2*, Liu Qing1

(1. The First Affiliated Hospital Library of Kunming Medical University, Kunming Yunnan 650032, China; 2. Yunnan Business Vocational College, Kunming Yunnan 651700, China)

Abstract: Objective To investigate the application status of WeChat public platform in domestic hospital libraries; To provide references for applicaton and perfection of WeChat public platform in hospital libraries.

Methods Web Survey method was applied to investigate the status of information services offered by WeChat public platform used by domestic hospital libraries. The service mode and service features were studied as the focus. Existing problems were found and suggestions were provided. Results Only 22 hospital libraries had their WeChat public platform, with their unique features. Announcements and activity reports were the main ways for propaganda of hospital libraries. Conclusion Hospital libraries should fully make use of WeChat public platform, and expand the content and mode of information service.

Key words: hospital libraries; WeChat; public platform; information service; micro-services

Web2.0 环境下的 Lib2.0 已经成为图书馆学界研究的一个热点[ 1]，微信作为 Web2.0 时代的即时语音

通讯软件，巨大地改变了人们交流、沟通的方式，因其具有高效性、即时性、个性化，操作简单，交流方式多样化、互动性强、可以及时掌握用户意见的特点，拓宽了图书馆服务方式，可吸引更多的潜在读者，拉近与读者的距离，受到图书馆界的青睐。

医院图书馆由于其服务对象的特殊性，馆藏、经费、人员的有限性，及时高效快捷提供医学信息 2016(3):65-69. [8] 张彦静.我国图书馆读者自主采购的探索与思考——以佛山市图书馆 “新书借阅处”为例[J].图书馆学研究,2013(15):54-58.