Investigation and Analysis of Practice Activities of Reading Day in Libraries of TCM Colleges and Universities

LI Jian-mei, MIAO Ting-xiu

(Library of Yunnan University of Traditional Chinese Medicine, Kunming 650500, China)

Abstract: Objective To investigate the current situation of practice activities of reading day in libraries of TCM colleges and universities in China; To put forward the strategies of perfecting activities of reading day.

Methods By visiting the library homepages and the Wechat public accounts, and focusing on the columns reflecting the work and service dynamics of libraries, such as “news dynamic”, “announcement news” and “inlibrary announcement”, as well as various kinds of news pushed by the Wechat public accounts, the current situation of practice activities of reading day in libraries were known. Results A comparative analysis was made on the organization departments, time, sessions, theme names, propaganda methods and project contents of the activities of reading day in 24 libraries of TCM colleges and universities. It was found that the sessions of the activities were quite different, with relatively similar time, distinct themes and rich project contents.

Conclusion In order to make reading cultural activities play a greater role in TCM colleges and universities, it is suggested to set up activity working groups to strengthen the continuity of the activities. The contents of the activities should be combined with college students’ professional development, ability improvement and hobbies, and the concept of brand should be introduced.

Key words: TCM colleges and universities; libraries; activities of reading day; professional training; brand