JONATHAN HOPFNER

Wrote “Game Changer,”

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“Vis­it­ing Pyeongchang for the first time in close to a decade, I came away con­vinced the county de­serves its time in the Olympic spot­light,” says Hopfner, who ven­tured to the South Korean county from his home base of Hong Kong ahead of the Winter Games this Fe­bru­ary. “The lo­cals are nat­u­ral hosts, and from mam­moth ski jumps to moun­tain re­sorts, great strides have been made in de­vel­op­ing lo­cal recre­ational in­fra­struc­ture. That should en­sure the Games are a suc­cess and ce­ment Pyeongchang’s sta­tus as one of the re­gion’s premier winter sports des­ti­na­tions. Hav­ing said that, I hope the Olympics also opens some eyes to what Pyeongchang has to of­fer be­yond the ski runs. Its cen­turies-old tem­ples, tran­quil forests, and rich culi­nary tra­di­tions are every bit as de­serv­ing of a vis­i­tor’s time and ex­plo­ration, even at the height of sum­mer. Few places man­age to com­bine sport, cul­ture, and cui­sine in such a com­pact and ac­ces­si­ble pack­age.”

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