Swing­ing into Ac­tion

As a long­time cham­pion of golf, Rolex sup­ports gifted young play­ers who have the de­ter­mi­na­tion


When Tiger Woods tri­umphed at The Masters Tour­na­ment in 1997, mark­ing the first of his 14 Ma­jor cham­pi­onship wins, he ush­ered in an era of dom­i­nance the golf­ing world had never seen be­fore. Be­fore re­tir­ing in 2008, Swe­den’s An­nika Sören­stam would pull off a sim­i­lar feat, claim­ing 89 in­ter­na­tional tour­na­ment wins and 10 Ma­jor cham­pi­onships over the course of her ca­reer. To­day, the record- break­ing achieve­ments of Woods and Sören­stam serve as an in­spi­ra­tion for a new gen­er­a­tion of ris­ing stars, a co­hort of ta­lented young men and women known col­lec­tively as the Rolex New Guard. Each one is a trail­blazer in their own right, rep­re­sent­ing a new era of ex­cel­lence in the sport. All these ex­cep­tional young golfers were wel­comed into the fam­ily of Rolex Tes­ti­monees shortly af­ter turn­ing pro­fes­sional. Re­flect­ing the val­ues of the brand it­self, ev­ery mem­ber of the Rolex New Guard ap­proaches the game with a strong em­pha­sis on in­tegrity and re­spect, while dis­play­ing skill, pre­ci­sion, and am­bi­tion. Aus­tralian player Ja­son Day won his first Ma­jor ti­tle at the 2015 PGA Cham­pi­onship at Whistling Straits, and his per­sis­tence and un­fail­ing con­sis­tency on the course saw him rise to be­come the No. 1 ranked golfer in the world at the age of 27. Then there is a fiercely com­pet­i­tive Amer­i­can trio: three- time Ma­jor win­ner Jor­dan Spi­eth and 2017’s break­out star Justin Thomas – both of whom are only 25 years of age – plus Rickie Fowler, who won the Abu Dhabi HSBC Golf Cham­pi­onship in 2016 to reach a ca­reer high of fourth place in the Of­fi­cial World Golf Rank­ing.


Fel­low Amer­i­can player Lexi Thomp­son is an­other trail­blaz­ing pi­o­neer. At the ten­der age of 12, she made his­tory as the youngest golfer to ever qual­ify for the U. S. Women’s Open, and even­tu­ally be­came the youngest- ever win­ner of an LGPA tour­na­ment in 2011 at 16 – a record that New Zealan­der Ly­dia Ko broke less than a year later. Ko went on to win two con­sec­u­tive Ma­jor cham­pi­onships: the 2015 Evian Cham­pi­onship – for which Rolex is an of­fi­cial time­keeper – and the 2016 ANA In­spi­ra­tion. The youngest mem­ber of the Rolex New Guard, Cana­dian Brooke Hen­der­son, turned pro­fes­sional in 2014, and claimed her first Ma­jor at the 2016 KPMG Women’s PGA Cham­pi­onship, beat­ing out Ko to be­come the event’s youngest win­ner at 18. Rolex is deeply in­volved in en­sur­ing a bright fu­ture for the game. Since 1986, the watch­maker has been a Pre­mier Part­ner of the Amer­i­can Ju­nior Golf As­so­ci­a­tion, or AJGA, which is ded­i­cated to the growth and de­vel­op­ment of young play­ers who as­pire to earn col­lege schol­ar­ships through com­pet­i­tive ju­nior golf. Rolex Tes­ti­monees such as Phil Mick­el­son, Lorena Ochoa, Lexi Thomp­son, and Tiger Woods have un­doubt­edly ben­e­fited from the AJGA. The or­ga­ni­za­tion prides it­self on in­still­ing time- hon­ored golf­ing tra­di­tions, eti­quette, and re­spect, while forg­ing bonds be­tween young golfers both on and off the course. Rolex has also part­nered with The Euro­pean Tour for the past 21 years, and 2017 saw the in­tro­duc­tion of the Rolex Se­ries to bring an el­e­vated golf­ing ex­pe­ri­ence closer to home for Euro­pean play­ers and fans alike. And with the Rolex New Guard con­tin­u­ing to push bound­aries while stay­ing com­mit­ted to in­di­vid­ual ex­cel­lence and the sport’s core val­ues, fu­ture golf cham­pi­ons can look up to them as role mod­els. For more in­for­ma­tion, visit rolex.com.

Rolex Tes­ti­monee and golf­ing le­gend Tiger Woods wear­ing the Oys­ter Per­pet­ual Rolex Deepsea. © Rolex / Thomas Laisné.

© Rolex / Chris Tur­vey.

SPE­CIAL PRO­MO­TION Rolex Tes­ti­monee Ja­son Day with the 2016 Play­ers Cham­pi­onship tro­phy and his Oys­ter Per­pet­ual Rolex Deepsea.

© Rolex / Chris Tur­vey.

Rolex Tes­ti­monee Rickie Fowler at the 2017 Hero World Chal­lenge.

© Rolex / Ben Has­sett.

Rolex Tes­ti­monee and New Zea­land's star golfer Ly­dia Ko.

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