Le Méri­dien part­ners with Chutima Treear­ayapong to show­case Shenyang

Global Times – Metro Beijing - - HOTEL -

Le Méri­dien Ho­tels & Re­sorts re­cently an­nounced the launch of its Follow Me Video Art Pro­gram 3.0. Ad­her­ing to the brand con­cept of “Exploring the World, De­mys­ti­fy­ing Des­ti­na­tions,” Le Méri­dien has al­ways en­cour­aged guests to ex­plore the charm and mys­ter­ies of ev­ery city the ho­tel is lo­cated in.

To al­low more guests to dis­cover the charm of Le Méri­dien Shenyang, exclusive in­ter­na­tional pho­tog­ra­pher Chutima Treear­ayapong was in­vited to cre­ate a new se­ries of graphic art to guide guests through their unique Shenyang ex­pe­ri­ence.

The Follow Me pro­gram has been part of Le Méri­dien’s Video Art Pro­gramme since 2007. In 2014, Treear­ayapong col­lab­o­rated with world-renowned pho­tog­ra­pher Gray Malin to launch a 24-hour con­tex­tual art ex­trav­a­ganza.

This year, Le Méri­dien’s Follow Me pro­gram plans to part­ner with the global cre­ative com­mu­nity Ta­len­t­house to col­lab­o­rate with five pho­tog­ra­phers from five con­ti­nents in the world to record the splen­dor of global travel and cre­ate im­mer­sive ex­pe­ri­ences for cre­ative-minded guests.

As the only col­lab­o­ra­tive pho­tog­ra­pher in the Asia-Pa­cific re­gion of the Follow Me pro­gram, Thai­land na­tional Treear­ayapong was in­vited to Shenyang, a brand new Le Méri­dien des­ti­na­tion in China, to cap­ture the unique beauty of Shenyang, its cul­ture and cui­sine through a mod­ern im­age per­spec­tive.

The Follow Me pro­gram was fea­tured in the Le Méri­dien Hub in­side the Le Méri­dien Shenyang, Heping with pic­tures and videos to fur­ther en­hance the vis­ual and sen­sory ex- pe­ri­ence of the ho­tel’s pub­lic space. Le Méri­dien also col­lab­o­rated with pho­tog­ra­phers on the ex­plo­ration of light and shadow with images, from his­tor­i­cal ar­eas, such as Zhong­shan Road and the Shengjing Im­pe­rial Palace, to more mod­ern places like the 1905 Cre­ative Park, de­con­struct­ing the art im­agery of Shenyang with strong vis­ual im­pact.

“The Le Méri­dien Ho­tel is ac­tively ac­cel­er­at­ing its glob­al­iza­tion process. As the num­ber of its ho­tels con­tin­ues to in­crease, the brand re­mains fo­cused on des­ti­na­tion cul­ture, art and cui­sine, bring­ing guests a French-style liv­ing ex­pe­ri­ence from the ori­gin of the brand,” said Kong Le, Le Méri­dien Ho­tel & Re­sort’s brand and mar­ket­ing di­rec­tor with re­spon­si­bil­ity for the Asia-Pa­cific Re­gion.“We hope to demon­strate the spirit of Le Méri­dien’s des­ti­na­tion ex­plo­ration through Follow Me pro­gram, en­rich the brand’s won­der­ful ar­rival ex­pe­ri­ence, and pro­vide guests with a unique ex­pe­ri­ence. We of­fer the beauty of a des­ti­na­tion with more sen­sory im­pact in the Le Méri­dien Hub.”

Treear­ayapong said work­ing with the brand is in­spi­ra­tional, and this is re­flected in the pho­tog­ra­pher’s ex­plo­ration of the des­ti­na­tion and the non­tra­di­tional ho­tel travel ex­pe­ri­ence.

“This time I’m very happy to ex­plore Shenyang. I hope I can in­ter­pret the beauty of the lo­cal art and en­vi­ron­ment through the unique per­spec­tive of my lens,” she said.

Photo: Cour­tesy of Le Méri­dien Ho­tels & Re­sorts

(From left) Shirley Xiao, Se­nior Man­ager, Brand & Mar­ket­ing, Greater China, Mar­riott In­ter­na­tional Co.; Chutima Treear­ayapong, Le Méri­dien Follow Me Video Art Pro­gramme artist; and Nancy Jiang, Gen­eral Man­ager of Le Méri­dien Shenyang, Heping

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