NBA CHInA opEns first lIFE­stylE CEn­tEr In TIAn­JIn

Global Times – Metro Beijing - - ENTERPRISE -

NBA China and Hongkun Group an­nounced the open­ing of the coun­try’s first NBA-themed life­style com­plex in Wuqing, Tian­jin on April 25. Hall of Famer Do­minique Wilkins, NBA China’s CEO David Shoe­maker, NBA China’s CFO Wayne Chang and Hongkun Group’s pres­i­dent Yuan Chun par­tic­i­pated in the event.

“NBA China will con­tinue to pro­vide an ac­tive and healthy life­style to basketball fans in Bei­jing and Tian­jin along­side Hongkun Group, the Tian­jin govern­ment and the Wuqing district govern­ment,” Shoe­maker said dur­ing the cer­e­mony.

Chang hailed the event as a mile­stone in the game’s de­vel­op­ment in China, not­ing that, “the open­ing of the NBA Cen­ter marks an­other key mile­stone in the NBA’s ef­forts to bring the game of basketball to fans in China through unique ex­pe­ri­ences and in­ter­ac­tive des­ti­na­tions.”

Yuan said his com­pany is ex­cited to join the NBA in build­ing a unique, fam­ily-friendly destination that caters to basketball fans.

“We can’t wait to share the ex­cite­ment of the game with in­di­vid­u­als and fam­i­lies who de­sire a healthy and as­pi­ra­tional life­style,” Yuan said.

The cen­ter cov­ers 12,000 square me­ters and of­fers fans reg­u­la­tion-sized basketball courts for recre­ational use, a basketball-themed chil­dren’s en­ter­tain- ment cen­ter with in­ter­ac­tive games and an NBA re­tail store. The open­ing cer­e­mony was fol­lowed by a se­ries of ac­tiv­i­ties, in­clud­ing a coach­ing ses­sion with Wilkins in the NBA Play­zone and a slam dunk con­test at the NBA Hoops basketball courts. The cen­ter will also host the in­au­gu­ral Jr. NBA World Cham­pi­onship China re­gional fi­nals. The seven-day com­pe­ti­tion will select 10 boys and 10 girls to rep­re­sent China in the first Jr. NBA World Cham­pi­onship later this year.

Photo: Cour­tesy of NBA China

NBA China and Hongkun Group rep­re­sen­ta­tives stand next to NBA Hall of Famer Do­minique Wilkins dur­ing the open­ing of the NBA Cen­ter in Tian­jin.

Photo: Cour­tesy of NBA China

Do­minique Wilkins ex­plains a tech­nique to a lit­tle girl in the cen­ter’s play area.

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