Ts­ing­tao Beer launches story-telling ac­tiv­ity for in­ter­na­tional stu­dents world­wide

Global Times – Metro Beijing - - ENTERPRISE -

In a bar in the Nether­lands, the most ex­pen­sive beer is Ts­ing­tao Beer. In Mex­ico, the mo­bile phone most peo­ple use is Huawei. So, one can un­der­stand that the prod­ucts you come across over­seas nowa­days are no longer just la­beled “made in China,” but are in­stead qual­ity brands that China be­stows upon the world.

To mark the sec­ond Chi­nese Brands Day on May 10, the Global Times and Ts­ing­tao Beer launched a global cam­paign called Meet up with Chi­nese Brands Abroad for in­ter­na­tional stu­dents world­wide. As long as they can tell a com­pelling story and take a cap­ti­vat­ing photo of Chi­nese brands sold or pro­moted around the world, par­tic­i­pants will have a chance to win a free ticket, plus ac­com­mo­da­tions and air­fare, to the 2018 Ts­ing­tao In­ter­na­tional Beer Fes­ti­val in Qing­dao, Shan­dong Province.

How to ap­ply

Any­one can par­tic­i­pate as long as you are or were an in­ter­na­tional stu­dent in China or over­seas. All you have to do is send the most im­pres­sive story and photo of a Chi­nese brand that you came across any­where to 876634938@qq.com, or visit the of­fi­cial Weibo, WeChat, Face­book, Twit­ter or In­sta­gram ac­counts of the Global Times, Huan­qiu.com, or Ts­ing­tao Beer be­fore July 31.

Three can­di­dates will be se­lected from all the con­trib­u­tors and get in­vited to the fes­ti­val where they will also re­ceive spe­cial gifts to bring back home.

The com­pe­ti­tion is al­ready off to a great start.

“Never have I thought that I could be able to get Ts­ing­tao Beer in su­per­mar­kets out­side China. Every time I saw a brand from China, I felt proud. Al­though as an im­ported beer brand, it is rather ex­pen­sive out there, peo­ple still buy it,” said Eric, a Chi­nese stu­dent study­ing at New York Univer­sity on WeChat.

Mean­while, Zhang Jiani, a Chi­nese stu­dent study­ing at Seoul Na­tional Univer­sity, posted her love for the Chi­nese beer. “Be it at bars or restau­rants, my fa­vorite beer is Ts­ing­tao Beer, and I do be­lieve that many South Korean stu­dents love it,” she said on her WeChat.

So, get snap­ping. This is an op­por­tu­nity you would not want to miss.

Pho­tos: Cour­tesy of Ts­ing­tao Beer

Some Aus­tralian young­sters drink Ts­ing­tao Beer at a lo­cal bar in Aus­tralia. Be­low: Peo­ple cel­e­brate the 2017 Qingchun Fes­ti­val held by Ts­ing­tao Beer

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