Bak­ery China 2018 turnout re­flects rapid growth

Global Times – Metro Beijing - - ENTERPRISE -

China’s bak­ery in­dus­try has en­tered a pe­riod of rapid growth, av­er­ag­ing around 20 per­cent be­tween 2003 and 2016, and emerging as a global leader in the in­dus­try. In the com­ing years, the coun­try is ex­pected to be­come the largest pro­ducer and con­sumer of baked prod­ucts. In 2017, China’s bak­ery and con­fec­tionery prod­ucts, in­clud­ing pas­try, breads, bis­cuits, choco­lates, frozen bev­er­ages, in­stant noo­dles and sweet­meats, had a to­tal pro­duc­tion of 35.9 mil­lion tons, with a prime op­er­at­ing rev­enue of 743.2 bil­lion yuan ($117 bil­lion) ac­cord­ing to data from the Na­tional Bu­reau of Sta­tis­tics of the Peo­ple’s Repub­lic of China on bak­eries that sur­pass the state des­ig­nated scale. The sta­tis­tics also re­flect a year-onyear growth of 8.29 per­cent.

Based on a pop­u­la­tion of 1.37 bil­lion, the an­nual con­sump­tion of bread per capita in China in 2017 was only 4.4 kilo­grams, the China As­so­ci­a­tion of Bak­ery and Con­fec­tionery In­dus­try (CABCI) found. How­ever, com­pared to an av­er­age of 10 kilo­grams in South Korea, over 20 kilo­grams in Ja­pan and over 70-80 kilo­grams in the US and Western Eu­ro­pean coun­tries, it is ob­vi­ous that China holds great po­ten­tial for growth and ex­pan­sion. Fast ur­ban­iza­tion and the di­ver­si­fi­ca­tion of peo­ple’s di­ets will be the key driv­ers of growth for the bak­ery in­dus­try in China.

An im­por­tant indi­ca­tor of China’s ro­bust growth, Bak­ery China was launched 21 years ago, and has now de­vel­oped into the world’s largest ex­hi­bi­tion in this sec­tor. With an ex­hi­bi­tion area of over 200,000 square me­ters this year, Bak­ery China 2018 at­tracted more than 2,100 com­pa­nies from all over the world. As the or­ga­niz­ers of this high-pro­file event, CABCI and Beijing Bak­ery China Ex­hi­bi­tions Co, Ltd wel­comed more than 120,000 pro­fes­sion­als and vis­i­tors from over 110 coun­tries and re­gions at the Shang­hai New In­ter­na­tional Expo Cen­ter be­tween May 9 and 12. Given the sheer vol­ume of par­tic­i­pants and vis­i­tors, it is ev­i­dent that the an­nual event is well re­ceived by stake­hold­ers in the sec­tor.

Pho­tos: Cour­tesy of Bak­ery China 2018

Top: Food dis­played at the Bak­ery China 2018 Bot­tom: Crowds at the ex­hi­bi­tion

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