The Palace Mu­seum and Phoenix Satel­lite Tele­vi­sion jointly launch a mod­ern exhibition

Global Times – Metro Beijing - - ENTERPRISE -

On the oc­ca­sion of the 42nd In­ter­na­tional Mu­seum Day on May 18, the launch of a high­tech in­ter­ac­tive art exhibition based on the an­cient Chi­nese paint­ing Life along the Bian

River at the Pure Bright­ness Fes­ti­val ( Qing­ming Shang He

Tu) took place at the Archery Pav­il­ion (Jian ting) in the Palace Mu­seum, show­cas­ing to au­di­ences a dif­fer­ent per­spec­tive of the an­cient paint­ing.

The exhibition, as the re­sult of a col­lab­o­ra­tion be­tween the Palace Mu­seum and Phoenix Satel­lite Tele­vi­sion, is an in­no­va­tive ex­plo­ration of a mas­ter­piece by means of dig­i­tal tech­nol­ogy, re­tain­ing the vivid scenes of the paint­ing cre­ated by the painter Zhang Ze­d­uan dur­ing the North­ern Song Dy­nasty (960-1127). Vis­i­tors can make reser­va­tions on the Palace Mu­seum’s of­fi­cial web­site to ex­pe­ri­ence this exhibition for free fol­low­ing an ini­tial trial pe­riod. The exhibition will run un­til Oc­to­ber 18.

The ini­tia­tive of this exhibition is to in­te­grate the mas­ter­piece of the mu­seum’s col­lec­tion into dig­i­tal form to reach out to more au­di­ences via new meth­ods of exhibition and ex­pres­sion. The na­tional trea­sure

Life along the Bian River at the Pure Bright­ness Fes­ti­val is also one of the most sig­nif­i­cant of all the 1.86 mil­lion items in the Palace Mu­seum’s col­lec­tion and is one of the best-known works of an­cient Chi­nese art world­wide. The paint­ing, an artis­tic em­bod­i­ment of pros­per­ous ur­ban life dur­ing the North­ern Song Dy­nasty, is renowned for its faith­ful de­pic­tion of boats, bridges, shops and scenery. The unique meth­ods adopted in the exhibition bring this his­tor­i­cal work to life by con­nect­ing the past with the present, aim­ing to em­power this an­cient piece with a mod­ern twist that can make it more ap­peal­ing for a wider au­di­ence who wish to un­der­stand Chi­nese cul­ture.

Vis­i­tors will be able to per­ceive the vivid­ness of tra­di­tional Chi­nese cul­ture through a rich in­ter­ac­tive ex­pe­ri­ence that is made pos­si­ble by state of the art vis­ual tools such as 8K Ul­tra HD dig­i­tal in­ter­ac­tive tech­nol­ogy and 4D mo­tion imag­ing. The exhibition it­self, cover­ing about 1,600 square me­ters of the Archery Pav­il­ion of the Palace Mu­seum, is di­vided into four parts: a dig­i­tal edi­tion of the orig­i­nal art­work, the Sun Yang­dian In­ter­ac­tive Theater Space, a Hong Qiao full­dome cinema and a Song Dy­nasty cul­tural area. Au­di­ences will find them­selves en­ter­ing into the paint­ing and ex­pe­ri­enc­ing life in the cap­i­tal city of Bian­jing while tak­ing a boat across the Bian River.

Over the past two years, ex­perts from across the fields of art and cul­ture have worked to­gether to pro­vide au­di­ences with a true-to-life ex­pe­ri­ence of China’s dy­nas­tic pe­riod and en­able them to feel closer to tra­di­tional cul­ture by stim­u­lat­ing their in­ter­est in cul­tural relics. “In the 22 years since the es­tab­lish­ment of Phoenix Satel­lite Tele­vi­sion, the broad­caster has in­her­ited and dis­played Chi­nese cul­ture, boost­ing cul­tural con­fi­dence,” Liu Changle, chair and CEO of Phoenix TV, said at the launch. “This exhibition serves peo­ple’s need for more di­ver­si­fied forms of en­ter­tain­ment, and thus in­te­gra­tion of cul­ture, art and tech­nol­ogy can en­hance young peo­ple’s en­thu­si­asm for Chi­nese civ­i­liza­tion. Once its run in Beijing comes to an end, the exhibition will go on tour to other coun­tries around the world. We hope this tech­nol­o­gyin­spired dis­play can pro­mote the art­work as a sym­bol of Chi­nese cul­ture to the in­ter­na­tional com­mu­nity. That’s what Phoenix TV and the Palace Mu­seum un­der­stand the mean­ing of cul­tural com­mu­ni­ca­tion to be.”

Cu­ra­tor of the Palace Mu­seum Shan Jix­i­ang also ex­pressed his joy that the project has come to fruition. Shan said that while the fu­sion of cul­ture and tech­nol­ogy is a com­mon topic, this exhibition is sem­i­nal in suc­cess­fully re­al­iz­ing such an in­te­gra­tion. This dis­play not only re­tains the orig­i­nal aes­thetic value of the work but also al­lows the au­di­ence to walk into one of China’s cul­tural relics and ex­pe­ri­ence the cul­ture first­hand.“The mu­seum orig­i­nated as an im­por­tant ve­hi­cle for en­rich­ing peo­ple’s cul­tural life and a place of cul­tural ex­change. In our global and in­ter­con­nected world, the mod­ern mu­seum must em­brace change and in­no­va­tion, reach­ing a wider au­di­ence by look­ing for new meth­ods and tech­nol­ogy through which it can dis­play and cu­rate,” Shan said.

Pho­tos: Cour­tesy of Phoenix Satel­lite TV

Main: Liu Changle (mid­dle) and Shan Jix­i­ang (right) at­tend the exhibition. In­set: Liu Changle gives an open­ing speech at the launch.

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