Suzhou W Ho­tel pre­mieres “Twin­kling Suzhou”

Global Times – Metro Beijing - - ENTERPRISE -

W Ho­tels, the lux­u­ri­ous brand sub­or­di­nate to Mar­riott In­ter­na­tional Group, re­cently held the grand pre­miere of the Suzhou W Ho­tel, which in­te­grates the pas­sion­ate el­e­ments of the brand such as de­sign, fash­ion, mu­sic and vigor into the his­tor­i­cal and cul­tural city of Suzhou. More than 1,000 guests were in­vited to at­tend the pre­miere party to ex­pe­ri­ence the “Sus­pended Gar­den” Su-style de­sign theme of Suzhou W Ho­tel and the con­tem­po­rary charm of the city while en­joy­ing the car­ni­val.

“While en­joy­ing the pro­found cul­ture of the an­cient city of Suzhou, guests can also feel its charm as the gath­er­ing place of Chi­nese mod­ern art. Through the ex­clu­sive brand pas­sion, W Ho­tels ren­o­vates and il­lus­trates the lo­cal cul­ture, so that it keeps in line with the new ur­ban dy­namic cul­ture while mak­ing Suzhou W Ho­tel highly dis­tin­guish­able,” said Zhou Taosheng, the se­nior brand di­rec­tor of Mar­riott In­ter­na­tional Group’s Asia-Pa­cific area.

Through the unique de­sign, W Ho­tels world­wide has a com­pre­hen­sive mas­tery of the cul­ture and tra­di­tion of the des­ti­na­tions and boldly il­lus­trates it. The de­sign in­spi­ra­tion of Suzhou W Ho­tel is de­rived from wa­ter, stone, pavil­ion, wall and door open­ings of a clas­si­cal gar­den in Suzhou. Once en­ter­ing the ho­tel, guests can see the sus­pended crys­tal cloud re­flect­ing Suzhou W Ho­tel into the ur­ban oa­sis. The el­e­ments of Kunqu Opera are trans­formed into the splen­did color key­note of the ho­tel, and the an­cient Suzhou tea room is turned into a fash­ion­able so­cial place. The sus­pended lanterns show the col­or­ful art of neon light and count­less pi­o­neer de­signs turn the land­scape ar­chi­tec­ture with an­cient leg­endary color into a novel vis­ual ef­fect through the ab­stract mod­ern art form, thus pre­sent­ing the ur­ban spirit of the mod­ern new Suzhou.

The de­sign, which boasts 379 guest rooms and suites, cre­ates the vis­ual ef­fects such as the berth and bath­tub be­ing sus­pended in air. The spot­light that shines above the W brand is in­spired by the moon, the color and in­ten­sity of which are changed ac­cord­ing to the pas­sage of time. Dec­o­ra­tions in the shape of the tra­di­tional Kunqu Opera in­stru­ments - pipa and sanx­ian - on the bed and the splen­did scenery of Jinji Lake out­side the win­dow cre­ate a pri­vate at­mos­phere with a unique style.

Suzhou W Ho­tel’s Woo­bar is also in­spired by the sym­bolic el­e­ments of the Sustyle gar­den. The large swing­ing pen­dant lamp dubbed the “crys­tal cloud” cre­ates a vis­ual ef­fect of flow­ing clouds through the re­flec­tions of light. The high glass wall is in­spired by the Su-style gar­den by in­te­grat­ing in­door and out­door en­vi­ron­ments and rep­re­sents the pos­si­bil­ity of lim­it­less space. Guests can chat with one an­other in the bright space dur­ing the day, but when night falls, guests can ex­pe­ri­ence the dy­namic vigor of the ex­clu­sive mu­sic of W Ho­tels and sip on in­no­va­tive cock­tails in the pri­vate en­ter­tain­ment space. An­other spe­cial Su-style de­sign is seen in the Su Yan Chi­nese restaurant. The huge red Chi­nese knot cur­tain, which is hand­made, em­bod­ies the pros­per­ity of the an­cient city Suzhou. The pen­dant light is a vivid in­car­na­tion of the lo­cal tra­di­tional loom, and the wall is dra­mat­i­cally made through the col­or­ful Suzhou em­broi­dery and silk. The kitchen ta­ble con­tin­ues with the idea of the sus­pen­sion de­sign and the lofty ceil­ing breaks through the sen­sory limit. The use of graf­fiti in­te­grates mul­ti­ple lo­cal el­e­ments like oiled pa­per um­brel­las, steamed crabs, pe­ony and south­ern mag­no­lia, and the strong colors cre­ate a fresh and vigorous at­mos­phere. Toro Loco is the brand new il­lus­tra­tion of the Span­ish cul­ture, and it cre­ates a sym­bolic cul­tural icon of Spain through the form of pa­per­cut grille. In ad­di­tion, the wall sus­pen­sion rep­re­sents the bull­fight cul­ture through the use of a large ox head.

“The pre­miere of Suzhou W Ho­tel sub­verts the sense of cer­e­mony of West­ern dress and leather shoes and in­vites the guests to par­tic­i­pate in a car­ni­val-style party. Mul­ti­ple ar­eas of the ho­tel in­no­vate the de­sign high­lights and in­te­grate the lo­cal clas­si­cal el­e­ments and the trendy at­ti­tude of W Ho­tels’ brand,” said Gen­eral Man­ager of Suzhou W Ho­tel Ugur Lee Kan­bur. “We hope to cre­ate an ex­cit­ing and un­for­get­table night in Suzhou for all guests, al­low­ing them to ex­pe­ri­ence the great charm of Suzhou W Ho­tel and this city.”

Pho­tos: Courtesy of Suzhou W Ho­tel

Main: Suzhou W Ho­tel’s grand premier takes place at the ho­tel’s Woo­bar; In­set: A suite at Suzhou W Ho­tel

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