Dr. Bei’s tooth­brushes prom­ise a deeper clean

Global Times – Metro Beijing - - ENTERPRISE -

Tooth­brushes are con­stantly evolv­ing as more and more peo­ple are be­com­ing aware of the im­por­tance of tak­ing care of their teeth. From or­di­nary tooth­brushes and elec­tric tooth­brushes to sonic elec­tric tooth­brushes, we are see­ing more op­tions than ever for den­tal hy­giene.

At an ex­pe­ri­enc­ing event or­ga­nized by a do­mes­tic tech­nol­ogy firm Dr. Bei un­der the ecosys­tem of Xiaomi on June 5, the au­di­ence was able to ex­pe­ri­ence the com­pany’s new sonic tooth­brush and its high ca­pa­bil­ity in clean­ing one’s teeth. At the event, Zhang Jun, the founder and CEO of Dr. Bei show­cased how the com­pany’s new prod­uct is able to clean and pol­ish a peach with­out dam­ag­ing its skin.

The high­light of the sonic tooth­brush is its soft brush and deep clean­ing ca­pa­bil­ity. Dr. Bei of­fers two types of tooth­brushes with dif­fer­ent func­tions. The one that is made by the Ja­panese com­pany To­ray is de­signed to pro­tect against gum dis­ease, and the other tooth­brush created by DuPont fo­cuses more on bright­en­ing one’s teeth. In ad­di­tion to the tooth­brushes, the small en­gine in­serted in the han­dle not only pro­vides less noise than other tooth­brushes of its kind but is also de­signed to have a longer life.

Since the launch of the elec­tric tooth­brush, it has be­come a pop­u­lar ad­di­tion to a healthy life­style that more and more peo­ple have embraced. How­ever, as the trend grows, Zhang cap­tured what many have of­ten ig­nored – there are few elec­tric tooth­brushes on the mar­ket which are catered to Chi­nese users. “The oral en­vi­ron­ment be­tween Chi­nese and Western­ers is dif­fer­ent due to fac­tors such as var­ied eat­ing habits,” Zhang said. “Western­ers’ oral cav­i­ties are gen­er­ally stronger than Chi­nese and have dif­fer­ent re­quire­ments when it comes to tooth­brushes.” Notic­ing that there were very few Chi­nese cus­tom­ized tooth­brushes in China, Zhang and his team spent a year and a half in­vent­ing a tooth­brush that was cus­tom­ized to the Chi­nese mar­ket, not only with a bet­ter per­for­mance but also at a more rea­son­able price.

Photos: Cour­tesy of Dr. Bei

Zhang Jun,the founder and CEO of Dr. Bei; Dr. Bei’s new prod­uct, the sonic tooth­brush

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.