EX­EC­U­TIVE DE­CI­SION

Multi­na­tional cor­po­rate chiefs talk about plans for up­com­ing CIIE im­port expo

Global Times – Metro Beijing - - FRONT PAGE -

The first China In­ter­na­tional Im­port Expo (CIIE) will be held from Novem­ber 5 to 10 in Shang­hai, and more than 3,000 en­ter­prises from over 130 coun­tries and re­gions will dis­play and sell their prod­ucts and ser­vices. These ex­hibitors re­gard this event as a big plat­form for them to com­mu­ni­cate with the pub­lic, the me­dia and ex­perts from var­i­ous in­dus­tries. The Global Times re­cently in­ter­viewed a num­ber of ex­ec­u­tives from some of the ex­hibitors at­tend­ing the up­com­ing CIIE. They will in­tro­duce how they are pre­par­ing for the forth­com­ing event, their ex­pec­ta­tions of the expo and their fu­ture plans in the Chi­nese market. Our in­ter­vie­wees to­day are Joanita Karoleski, pres­i­dent of JBS Seara Food, Shane Ted­jarati, pres­i­dent of Honey­well Global High Growth Re­gions and

Celina Chew, pres­i­dent of Bayer

Group Greater China.

GT: How will you par­tic­i­pate in CIIE? Is there any­thing new or in­ter­est­ing you’d like to show and share dur­ing the expo?

Karoleski: Our booth will be dis­play­ing high added-value prod­ucts, such as items from the 1953 premium beef brand as well as spe­cial por­tioned cuts. We will also be launch­ing the Fri­boi brand in Chi­nese. Fri­boi is the market leader and sets the bench­mark for beef prod­ucts in Brazil.

We also plan to present our port­fo­lio of Seara prod­ucts and un­veil our “Freshly Frozen” range, which will be avail­able from Jan­uary 2019. These prod­ucts will of­fer greater con­ve­nience with smaller pack­ages, in­di­vid­u­ally frozen items and a zip-lock sys­tem. Freshly Frozen is the range used by the com­pany to con­tinue cater­ing to Chi­nese con­sumers’ re­quire­ments.

GT: This year marks the 40th an­niver­sary of China’s re­form and open­ing-up. When was the first time that your prod­uct en­tered the Chi­nese market? Com­pared with to­day’s China, are there any no­tice­able changes?

Karoleski: JBS first ar­rived in China in 2006, when our com­pany first ex­ported its prod­ucts there from its global units. Seara first ex­ported to the world’s largest market in mid-2010, ship­ping its prod­ucts di­rectly from Brazil. Since then, we have seen the Chi­nese an­i­mal pro­tein market grow­ing sig­nif­i­cantly and be­come bet­ter in­formed.

We have been work­ing closely with cus­tomers here to ful­fill their ex­pec­ta­tions. Chi­nese con­sumers are also more aware, hav­ing learned much more about an­i­mal pro­tein, which means they have

higher re­quire­ments as they look for more in­no­va­tion and im­proved food safety.

GT: What do you think of China’s first-ever In­ter­na­tional Im­port Expo? Do you have any ex­pec­ta­tions for this event? What goals do you hope to achieve through it?

Karoleski: JBS is very happy to be at­tend­ing CIIE, which is one of China’s big­gest busi­ness fairs. This will be a unique op­por­tu­nity to prospect for busi­ness, gain fur­ther in­sight into our cus­tomers’ re­quire­ments and show­case so­lu­tions for a va­ri­ety of sales chan­nels. Dur­ing the fair, we also want to high­light our com­mit­ment to food qual­ity and to con­tin­u­ing to im­prove our part­ner­ship with the Chi­nese market.

GT: How im­por­tant is the Chi­nese market and its con­sumers to your com­pany and your prod­uct?

Karoleski: The Asian market as a whole is ex­pand­ing quickly, cre­at­ing great busi­ness op­por­tu­ni­ties for the com­pany. China cur­rently rep­re­sents more than 20 per­cent of all JBS ex­ports to Asia, mak­ing it one of the com­pany’s main ex­port des­ti­na­tions. The growth strat­egy for the Chi­nese market is based on meet­ing lo­cal re­quire­ments: fo­cus on chan­nel seg­men­ta­tion (food ser­vice, re­tail, ecom­merce) pack­ag­ing and por­tion­ing.

The com­pany re­ceives higher added value prod­ucts and this level of di­ver­si­fi­ca­tion is fully sup­ported by the com­plex­ity of JBS op­er­a­tions, the vol­ume we can pro­duce and the level of port­fo­lio dif­fer­en­ti­a­tion. Our global struc­ture puts us a step ahead of trends in global de­mand

for an­i­mal pro­tein, and we will con­tinue to in­vest in our abil­ity to of­fer the best prod­ucts and ser­vices for this ma­jor cus­tomer.

GT: What prod­ucts will Honey­well bring to the CIIE?

Ted­jarati: Honey­well will bring a series of con­nected so­lu­tions to the first CIIE, in­clud­ing Con­nected Air­craft, Con­nected Plant, Con­nected Sup­ply Chain and Con­nected Build­ing.

For ex­am­ple, at CIIE we will present Honey­well’s Con­nected Air­craft prod­ucts, which can help cus­tomers pre­dict main­te­nance, save fuel, shorten air­craft turn­around time, re­duce de­lays and tur­bu­lence and give pi­lots up-to-the-minute info while in flight.

We will also present cloud-based sim­u­la­tion tools that use a com­bi­na­tion of aug­mented re­al­ity (AR) and vir­tual re­al­ity (VR) to train plant per­son­nel on

crit­i­cal in­dus­trial work ac­tiv­i­ties.

GT: This year also marks the 40th an­niver­sary of China open­ing up to the world. Look­ing back, what has changed since then?

Ted­jarati: We have seen lots of changes in China’s econ­omy in re­cent years, among which two changes left me with a great im­pres­sion. First, China has un­der­gone an amaz­ing dig­i­tal rev­o­lu­tion, which is trans­form­ing the way we live and work with ex­cit­ing new prod­ucts that con­nect us and in­cor­po­rate soft­ware and data in new ways. Sec­ond, the rise of China’s pri­vate en­ter­prises is an­other pro­found change that we have felt. This rise will be ben­e­fi­cial to both con­sumers and China’s in­no­va­tive eco­log­i­cal en­vi­ron­ment.

GT: How has Honey­well ben­e­fited from China’s poli­cies?

Ted­jarati: In re­cent years, China has un­der­gone an amaz­ing dig­i­tal rev­o­lu­tion, which is trans­form­ing the way we live and work with ex­cit­ing new tech­nolo­gies that con­nect us and in­cor­po­rate soft­ware and data in new ways.

As a hi-tech in­dus­trial com­pany, Honey­well is evolv­ing into a soft­ware in­dus­trial com­pany, which fits China’s In­ter­net Plus strat­egy, which pro­vided Honey­well huge op­por­tu­ni­ties for de­vel­op­ing and de­liv­er­ing in­no­va­tive con­nected prod­ucts, ser­vices and so­lu­tions in China that help ad­dress those chal­lenges in­tel­li­gently.

GT: What’s your com­pany’s longterm vi­sion for the Chi­nese market?

Ted­jarati: Honey­well will make ev­ery ef­fort to be in­te­grated into China’s boom­ing econ­omy, which is why we are ex­hibit­ing our lead­ing con­nected tech­nolo­gies at CIIE.

GT: How will you par­tic­i­pate in CIIE? Is there any­thing new or in­ter­est­ing you’d like to show and share dur­ing the expo?

Chew: We are ex­cited to be in­vited to par­tic­i­pate at CIIE. Our ex­hi­bi­tion will fo­cus on health and nu­tri­tion, two im­por­tant as­pects in all of our lives. We will show­case some of our lat­est re­search re­sults and de­vel­op­ment con­cepts in our Phar­ma­ceu­ti­cals, Con­sumer Health, CropS­cience and An­i­mal Health busi­nesses.

Our theme is “En­er­gize Your World,” which we hope will en­er­gize peo­ple to be­come more aware about how to take care of their health and nu­tri­tion. Some of the prod­ucts we will ex­hibit are new to China.

GT: This year marks the 40th an­niver­sary of China’s re­form and open­ing-up. When was the first time that you came to China? Com­pared with to­day’s China, are there any no­tice­able changes?

Chew: When I first came to China in 1993, Shang­hai was a very dif­fer­ent place. There were many op­por­tu­ni­ties for de­vel­op­ment and a lot of prom­ise. To­day, Shang­hai has been trans­formed into a mod­ern city with a huge va­ri­ety of en­ter­tain­ment, sports, leisure and health op­tions and good ac­cess to ex­cel­lent fa­cil­i­ties and busi­ness op­por­tu­ni­ties. We sup­port China’s pledge to fur­ther open up its mar­kets to for­eign com­pa­nies.

This will be a great chance, not only to in­tro­duce new and in­no­va­tive prod­ucts and so­lu­tions to China that en­hance the lives of Chi­nese peo­ple, but also to pro­mote ex­changes of ideas and col­lab­o­ra­tion be­tween China and the world, lead­ing to bet­ter un­der­stand­ings and trust. This will sup­port more in­no­va­tion and more op­por­tu­ni­ties for ev­ery­one.

GT: What do you think of China’s first-ever In­ter­na­tional Im­port Expo? Do you have any ex­pec­ta­tions for this event? What goals do you hope to achieve through it?

Chew: The CIIE is a ma­jor event and will sup­port China’s poli­cies of fur­ther open­ing-up its market to the world. It is a world-class, high-end expo which will cre­ate op­por­tu­ni­ties for par­tic­i­pat­ing coun­tries, com­pa­nies and in­di­vid­u­als to dis­play their prod­ucts, tech­nolo­gies and ad­van­tages, and also to ex­change ideas and find part­ners. We are hon­ored to be in­vited to par­tic­i­pate and we ex­pect that this will help in­crease aware­ness of Bayer’s mis­sion of help­ing to ad­vance a bet­ter life in health­care and nu­tri­tion. We wel­come ex­ist­ing and po­ten­tial cus­tomers, busi­ness part­ners and col­lab­o­ra­tors to visit our ex­hi­bi­tion area and share their ideas with us. Our port­fo­lio of prod­ucts and so­lu­tions will be on dis­play. We look for­ward to shar­ing more about how Bayer con­trib­utes to the world and China, in mod­ern­iz­ing agri­cul­ture, food safety and se­cu­rity and ad­e­quate and af­ford­able ac­cess to health­care for peo­ple.

GT: How im­por­tant is the Chi­nese market and its con­sumers to your com­pany and your prod­uct?

Chew: China has been, and will al­ways be, a key market for our global busi­ness strat­egy and busi­ness growth. The Chi­nese market and Chi­nese con­sumers are very im­por­tant to Bayer. We be­lieve that we con­tinue to con­trib­ute to the de­vel­op­ment of China and have done so for many years. The China In­ter­na­tional Im­port Expo is a great chance for us to in­tro­duce even more high-qual­ity prod­ucts to China to meet the needs of Chi­nese cus­tomers.

Photo: VCG

A san­i­ta­tion worker wa­ters the parterre in Na­tional Ex­hi­bi­tion and Con­ven­tion Cen­ter in Shang­hai, where the first China In­ter­na­tional Im­port Expo (CIIE) will be held.

Photos: VCG and courtesy of JBS Seara Food, Honey­well and Bayer Group Greater China.

A view of the Na­tional Ex­hi­bi­tion and Con­ven­tion Cen­ter. The first China In­ter­na­tional Im­port Expo (CIIE) will be held at this venue from Novem­ber 5 to 10.

Shane Ted­jarati, pres­i­dent of Honey­well Global High Growth Re­gions

Joanita Karoleski, pres­i­dent of JBS Seara Food

Celina Chew, pres­i­dent of Bayer Group Greater China

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.