Re­nais­sance Ho­tel makes ef­forts in the de­sign field, boosts global growth with re­fur­bish­ment

Global Times – Metro Beijing - - ENTERPRISE -

Re­nais­sance Ho­tel has ob­tained staged progress with its vig­or­ous de­sign strat­egy. Af­ter large-scale ren­o­va­tions of the Re­nais­sance Ho­tel world­wide over the years, the world can ex­pect to see a force­ful ex­pan­sion and in­vest­ment of the brand. In 2018, around half of the Re­nais­sance Ho­tel in North Amer­ica, from Nashville to New­port Beach, will be fully ren­o­vated. Re­nais­sance Ho­tel also plans to in­tro­duce its brand to 16 new tar­get cities around the globe in the 12 months to come.

“We de­vote our­selves to in­no­vat­ing the ho­tel’s de­sign style, so as to de­liver the brand idea, an ‘un­ex­pected’ dra­matic ex­pe­ri­ence to har­vest the un­ex­pected won­der­ful new dis­cov­er­ies in the jour­ney, which Re­nais­sance Ho­tel has ad­vo­cated from its very be­gin­ning, said Ge­orge Fleck, vice pres­i­dent of global brand mar­ket­ing and man­age­ment of the Re­nais­sance Ho­tel. Re­nais­sance Ho­tel spares no ef­fort to help guests meet and en­joy un­pre­dictable beauty dur­ing their trips. From pri­vate space that presents un­der­ground work of arts to a restau­rant that serves au­then­tic lo­cal food, it en­cour­ages the guests to ex­plore the hid­den gems in the cities. En­light­ened by its brand idea, the Re­nais­sance Ho­tel in­te­grates the ar­chi­tec­ture, in­te­rior de­sign and art in its de­sign strat­egy and in­vites guests to en­joy the un­ex­pected ad­ven­ture through ev­ery de­sign de­tail that cre­ates charm and plea­sure.

“Whether it is newly built, ren­o­vated or trans­formed, each Re­nais­sance Ho­tel adopts the de­sign el­e­ments of dif­fer­ent styles, so as to cre­ate the dra­matic de­sign and the artis­tic ex­pe­ri­ence with strong con­trast, and brings the un­ex­pected des­ti­na­tion dis­cov­ery to guests,” said David Ke­plon, vice pres­i­dent of global brand de­sign strat­egy of the Re­nais­sance Ho­tel. “Al­though we own a set of in­de­pen­dent and highly dis­tin­guish­able de­sign styles to tell the worth­while sto­ries of each city we are based in, each Re­nais­sance Ho­tel has its unique style.”

The de­sign in­spi­ra­tion of Schiphol Re­nais­sance Ho­tel at Schiphol Air­port in Am­s­ter­dam, the Nether­lands comes from an ad­ja­cent park named Bos. The de­sign of the ho­tel com­bines the lo­cal art, ar­chi­tec­ture and de­sign style of the early 20th cen­tury, which brings “un­ex­pected” mo­ments to guests. From the tran­quil gue­strooms to the busy bar, all the spa­ces in the ho­tel use the color that can bring guests a sense of na­ture, and the highly bright fur­ni­ture of mod­ern style and the de­sign takes ad­van­tage of the Nether­lands’ pop­u­lar artis­tic styles as well. In the Re­nais­sance War­saw Air­port Ho­tel, guests can en­gross them­selves in the in­te­rior de­sign with avant-garde mod­ernism style that pre­vailed in the 1930s, the 1960s and at present. Deeply en­light­ened by the con­tem­po­rary de­sign, plain de­sign and pop­u­lar cul­ture, the artis­tic de­vice, tex­tile and fur­ni­ture in the ho­tel are featured with pop [art] and clean lines with a strong sense of fash­ion. It will set up a brand new stan­dard for the de­sign of the air­port ho­tel based on these tra­di­tional senses.

In ad­di­tion to the in­ter­na­tional market, the Re­nais­sance Ho­tel is also mak­ing its lay­out in the in­creas­ingly ex­panded Chi­nese market. It has in­tro­duced new ho­tels to dif­fer­ent re­gions in China such as Zhe­jiang Prov­ince and such ac­tions have in­jected new en­ergy into the lo­cal market.

The de­sign of Hangzhou Yuhang Re­nais­sance Ho­tel, which is lo­cated in Yuhang, Zhe­jiang Prov­ince, con­sists of per­fect lo­cal ar­chi­tec­ture. The in­te­rior de­sign adopts the el­e­ments of tra­di­tional Chi­nese pop­u­lar el­e­ments of Zhe­jiang Prov­ince, which adds to the sense of fash­ion and moder­nity on the ba­sis of tra­di­tional Chi­nese de­sign. When guests en­ter the hall of the ho­tel, they can en­joy the wooden wall in in­dus­trial style, which is ac­cented by the dra­matic paint­ing with its smooth tex­ture of silk.

Photo: Courtesy of Re­nais­sance Ho­tel

Restau­rant in Re­nais­sance Ho­tel that serves au­then­tic lo­cal food to guests

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