W Ho­tels co­op­er­ate with Mike Hadreas to record al­bum

Global Times – Metro Beijing - - ENTERPRISE -

W Ho­tels an­nounced on Novem­ber 29 that W Records is go­ing to start the sec­ond-stage co­op­er­a­tion on the al­bum Per­fume

Ge­nius by Mike Hadreas, who is known as the “Per­fume Ge­nius.” The ris­ing new star re­leased two al­bums with Mata­dor Records and a mu­sic video he cre­ated which have been for­mally re­leased. Not For Me is the hit song of the al­bum Bobby Darin re­leased by Mike Hadreas.

He de­buted as the di­rec­tor for the mu­sic video. Hadreas also serves as the lead singer and per­son­ally par­tic­i­pated in its pro­duc­tion. “You may eas­ily feel the vis­ual ef­fects that the song aims to present,” said Hadreas, adding that “be­fore cre­at­ing the mu­sic video, I could imag­ine the whole pic­ture when I hear the song. It gives me a feel­ing of warmth with great paint­ing styles be­ing wrapped by a charm­ing hand­ker­chief. To per­son­ally guide the mu­sic video gives me a chance to in­te­grate mu­sic bet­ter into my mind.”

Not For Me is an­other song

re­leased af­ter Alan (re­work) was re­leased last week. All the earn­ings will be do­nated to the pub­lic wel­fare or­ga­ni­za­tions, thus help­ing with the global pub­lic wel­fare cause that W brand and its artists sup­port. Serve 360 is a project launched by Mar­riott In­ter­na­tional Group, through which they prac­tice so­cial re­spon­si­bil­ity and ac­tively pro­mote ho­tel in­dus­try devel­op­ment.

“Co­op­er­a­tion with Hadreas may fur­ther arouse our en­thu­si­asm of mu­sic and global equal­ity, which is un­be­liev­able,” said An­thony Ing­ham, the global brand leader of W Ho­tels. “Since the birth of the brand, we have been ad­vo­cat­ing equal, trans­par­ent and in­clu­sive di­a­logues. We feel very hon­ored and proud to pro­mote global equal­ity through the re­lent­less ef­forts of W Records in the mu­sic in­dus­try,” he added. The two al­bums were recorded in the mu­sic suite at W Ho­tel in Hadreas’s home­town Seat­tle, Wash­ing­ton, the US. Other al­bums will be recorded by Robert Lang Stu­dio, a record­ing stu­dio in Shore­line, Wash­ing­ton which recorded the last al­bum for the band Nir­vana.

W brand has set up longterm part­ner­ships with mu­sic part­ners, pro­mot­ers, me­dia and in­flu­en­tial staff in the in­dus­try, thus cre­at­ing fa­vor­able con­di­tions for the en­ter­tain­ers signed by W Records to stand out in the com­pet­i­tive mar­ket. The en­ter­tain­ers will be heard by 110 mil­lion mem­bers of the Fre­quent Flyer Pro­gram, a sub­or­di­nate of Mar­riott In­ter­na­tional.

Photo: Cour­tesy of W Ho­tels

“Per­fume Ge­nius” Mike Hadreas be­comes the sec­ond en­ter­tainer to co­op­er­ate with W Records.

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