Shang­hai launches ac­tions to build brand

Global Times – Metro Shanghai - - PULSE -

To build up the brand for Shang­hai Man­u­fac­tur­ing, the mu­nic­i­pal govern­ment rolled out 10 spe­cific ac­tions, said Chen Mingbo, di­rec­tor of Shang­hai Mu­nic­i­pal Com­mis­sion of Econ­omy and In­for­ma­tion Tech­nol­ogy, at a press con­fer­ence Mon­day.

Four key ac­tions are to build up world­wide fa­mous brands, cul­ti­vate glob­ally fa­mous en­ter­prises, gather fa­mous in­dus­try ex­perts and form fa­mous in­dus­try zones; the other six ac­tions are tech­nol­ogy innovation, brand pro­mot­ing, qual­ity im­prove­ment, in­tel­li­gence tech­nol­ogy blend­ing, in­dus­try clus­ters cre­at­ing, and green innovation, ac­cord­ing to Chen.

With these efforts, the mu­nic­i­pal govern­ment aims to ad­vance the city’s man­u­fac­tur­ing tech­nolo­gies, im­prove the in­tel­li­gence level of man­u­fac­tur­ing in­dus­tries, and to up­grade lo­cal prod­ucts’ brand and qual­ity.

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