Driven by design
Shanghai demonstrates creative power at Chinese industrial innovation exhibition
Thirty-three Shanghai exhibitors including local and nationallevel industrial design centers and major universities participated in the Second China Industrial Design Exhibition held at the Wuhan International Expo Center of Central China’s Hubei Province recently. The event showcased the major achievements of independent innovative industrial designs in China and the highest level of industrial design development.
The exhibition area for Shanghai, spanning over 2,000 square meters, lead the pack among various provinces and cities in the country in terms of both exhibition area and special installation areas. Themed the “High-quality Development Driven by Design,” the exhibition attracted 554 design organizations from home and abroad and is the largest such event in the Chinese industrial design industry.
It demonstrated the social influence of Chinese industrial design, promoted the seamless connection and cooperation of local and national enterprises and design agencies, and created a new pattern of industrial design-integrated development with manufacturing.
The Third China Excellent Industrial Design Gold Award was announced at the opening ceremony. The C919 cockpit design, delivered by Shanghai Aircraft Design and Research Institute of Commercial Aircraft Corporation of China, Ltd, won the gold medal together with nine other products such as an industrial platform high-speed train and an AV 500 unmanned helicopter system.
Adhering to the “people-centered” top-level design concept, the C919 cockpit was the first to take the physical characteristics of Chinese pilots into the design basis. It integrated the goals of safety, efficiency, environmental-friendliness and comfort into all aspects of the design to ensure the safe operation of the aircraft. Prioritizing the passenger’s safety and comfort, the design has created a safe and comfortable working environment for pilots.
Under the theme of “Shanghai’s Design, Intelligent Manufacturing, and Futuristic Prospects,” the designers of the Shanghai exhibition area arranged the exhibition according to five fields, namely the industrial design service platform, transportation in the future, intelligent manufacturing, better life and the integration of production, education, and research.
The foyer of the exhibition area focused on the building of Shanghai’s public service platform for industrial design innovation, showing Shanghai’s charm and reputation as an international design capital, and displaying the level of industrial design development in Shanghai to a national audience.
Shanghai regards industrial design as an important starting point for promoting industry transformation and development and improving quality and efficiency. The city has seen significant results in propelling the development of its equipment manufacturing industry in the direction of being “smart and high-ended,” and pushing the consumer goods industry to “increase varieties, improve quality and create brands.”
Shanghai joined the UNESCO “Creative City” network in 2010. Through exchanges with international advanced concepts and cooperation with domestic provinces and cities, Shanghai’s design industrialization has begun to take shape. In 2016, the added value of Shanghai’s design industry was 76.18 billion yuan ($11 billion). In 2017, the value hit 87.86 billion, accounting for nearly 3 percent of the city’s GDP.
A model of a passenger aircraft displayed at the Shanghai exhibition area of the event