Driven by de­sign

Shang­hai demon­strates creative power at Chi­nese in­dus­trial in­no­va­tion ex­hi­bi­tion

Global Times – Metro Shanghai - - FRONT PAGE -

Thirty-three Shang­hai ex­hibitors in­clud­ing lo­cal and na­tion­al­level in­dus­trial de­sign cen­ters and ma­jor uni­ver­si­ties par­tic­i­pated in the Sec­ond China In­dus­trial De­sign Ex­hi­bi­tion held at the Wuhan In­ter­na­tional Expo Cen­ter of Cen­tral China’s Hubei Prov­ince re­cently. The event show­cased the ma­jor achieve­ments of in­de­pen­dent innovative in­dus­trial de­signs in China and the high­est level of in­dus­trial de­sign devel­op­ment.

The ex­hi­bi­tion area for Shang­hai, span­ning over 2,000 square me­ters, lead the pack among var­i­ous prov­inces and cities in the coun­try in terms of both ex­hi­bi­tion area and spe­cial in­stal­la­tion ar­eas. Themed the “High-qual­ity Devel­op­ment Driven by De­sign,” the ex­hi­bi­tion at­tracted 554 de­sign or­ga­ni­za­tions from home and abroad and is the largest such event in the Chi­nese in­dus­trial de­sign in­dus­try.

It demon­strated the so­cial in­flu­ence of Chi­nese in­dus­trial de­sign, pro­moted the seam­less con­nec­tion and co­op­er­a­tion of lo­cal and na­tional en­ter­prises and de­sign agen­cies, and cre­ated a new pat­tern of in­dus­trial de­sign-in­te­grated devel­op­ment with manufacturing.

The Third China Ex­cel­lent In­dus­trial De­sign Gold Award was an­nounced at the open­ing cer­e­mony. The C919 cock­pit de­sign, de­liv­ered by Shang­hai Air­craft De­sign and Re­search In­sti­tute of Com­mer­cial Air­craft Cor­po­ra­tion of China, Ltd, won the gold medal to­gether with nine other prod­ucts such as an in­dus­trial plat­form high-speed train and an AV 500 un­manned he­li­copter sys­tem.

Ad­her­ing to the “peo­ple-cen­tered” top-level de­sign con­cept, the C919 cock­pit was the first to take the phys­i­cal char­ac­ter­is­tics of Chi­nese pi­lots into the de­sign ba­sis. It in­te­grated the goals of safety, ef­fi­ciency, en­vi­ron­men­tal-friend­li­ness and com­fort into all as­pects of the de­sign to en­sure the safe op­er­a­tion of the air­craft. Pri­or­i­tiz­ing the pas­sen­ger’s safety and com­fort, the de­sign has cre­ated a safe and com­fort­able work­ing en­vi­ron­ment for pi­lots.

Fu­tur­is­tic prospects

Un­der the theme of “Shang­hai’s De­sign, In­tel­li­gent Manufacturing, and Fu­tur­is­tic Prospects,” the de­sign­ers of the Shang­hai ex­hi­bi­tion area ar­ranged the ex­hi­bi­tion ac­cord­ing to five fields, namely the in­dus­trial de­sign ser­vice plat­form, trans­porta­tion in the fu­ture, in­tel­li­gent manufacturing, bet­ter life and the in­te­gra­tion of pro­duc­tion, ed­u­ca­tion, and re­search.

The foyer of the ex­hi­bi­tion area fo­cused on the build­ing of Shang­hai’s pub­lic ser­vice plat­form for in­dus­trial de­sign in­no­va­tion, show­ing Shang­hai’s charm and rep­u­ta­tion as an in­ter­na­tional de­sign cap­i­tal, and dis­play­ing the level of in­dus­trial de­sign devel­op­ment in Shang­hai to a na­tional au­di­ence.

Shang­hai re­gards in­dus­trial de­sign as an im­por­tant start­ing point for pro­mot­ing in­dus­try trans­for­ma­tion and devel­op­ment and im­prov­ing qual­ity and ef­fi­ciency. The city has seen sig­nif­i­cant re­sults in pro­pel­ling the devel­op­ment of its equip­ment manufacturing in­dus­try in the di­rec­tion of be­ing “smart and high-ended,” and push­ing the con­sumer goods in­dus­try to “in­crease va­ri­eties, im­prove qual­ity and cre­ate brands.”

Shang­hai joined the UNESCO “Creative City” net­work in 2010. Through ex­changes with in­ter­na­tional ad­vanced con­cepts and co­op­er­a­tion with do­mes­tic prov­inces and cities, Shang­hai’s de­sign in­dus­tri­al­iza­tion has be­gun to take shape. In 2016, the added value of Shang­hai’s de­sign in­dus­try was 76.18 bil­lion yuan ($11 bil­lion). In 2017, the value hit 87.86 bil­lion, ac­count­ing for nearly 3 per­cent of the city’s GDP.

Photo: VCG

A model of a pas­sen­ger air­craft dis­played at the Shang­hai ex­hi­bi­tion area of the event

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