Pudong outlines blueprint as core functional area of Shanghai-based gaming projects
An agreement-signing ceremony to build Shanghai into a global e-sports capital and develop key e-sports projects in Pudong New Area was held in Pudong recently, marking that the TI9 DOTA 2 Championship and the Steam China project will settle in Pudong officially. A number of key e-sports companies, major e-sports events and important e-sports platform also signed contracts to settle in Pudong.
Hang Yingwei, head of Pudong, said in a speech that Pudong will further optimize the business environment, support heavyweight e-sports content, R&D enterprises, e-sports clubs, and e-sports teams to settle in Pudong. The district will also take more precise and effective measures to accelerate the building of e-sports ecosystems, introduce e-sports industrial organizations and tournament leagues and logically deploy the layout of high-end e-sports comprehensive sites and training venues.
In recent years, China’s e-sports industry’s output value has been growing by over 20 percent annually, and it is expected to exceed 80 billion yuan ($11.63 billion) in 2018. Thanks to the unique location and rich cultural and recreational resources, Shanghai has always been the center of the country’s e-sports industry. The output of the Pudong’s e-sports industry accounts for nearly onetenth of the country.
In August of this year, Pudong announced the establishment of the “Shanghai e-sports industry development core functional area” to further consolidate its dominant position in the industry. At the signing ceremony, Shanghai Municipal Culture and Tourism Bureau, Shanghai Municipal Education Commission and Shanghai Administration of Sports also released a series of new plans, new policies and new pilot programs.
Shanghai Municipal Culture and Tourism Bureau, in particular, released a work plan related to the building of the e-sports capital. Shanghai Municipal Education Commission granted the status of “Shanghai Vocational Education E-sports Pilot School” to Shanghai Qunxing Vocational Technical School, taking the first step in the exploration of e-sports education.
The district will also encourage its higher and middle vocational and technical schools to take the lead in setting up an e-sports major and e-sports management studies, further enhancing the popularity of the e-sports industry and strengthening the cultivation of e-sports industry talent.
Standardized and orderly
Shanghai Administration of Sports clarified that the registration system for e-sports athletes will be put into trial use in Pudong, and the professional level of e-sports athletes will be further raised through standardized and orderly management. In addition, a series of third-party e-sports events under official leadership will also be held in Pudong.
A guideline to build an “e-sports capital” core functional area of Shanghai in Pudong was also released at the ceremony. According to this guideline, Pudong will strengthen its support for e-sports exhibitions, industry summits, distribution platforms and top-level events.
It will build a complete e-sports industry chain and a sound environment for the development of cultural and creative industries, and encourage China (Shanghai) Pilot Free Trade Zone to involve in trials and improvement of the rules concerning e-sports competitions.
Leading e-sports companies such as Tencent E-sports, Perfect World and Wangjing Tech, major e-sports events and platforms also signed cooperation contracts at the ceremony with related organizations of Pudong. The district will further form an agglomeration of the e-sports industry via the introduction of key platforms and important events.
Gu Liming, senior vice president of Perfect World, said that the company’s TI9 Championship (the 9th DOTA 2 International invitational tournament) is scheduled to be held at the MercedesBenz Arena (Shanghai) in August in 2019. TI9’s bonus is expected to reach a record of $30 million.
Steam China, a world leading gaming platform, is scheduled to be located in Zhangjiang, which will strongly supplement the development of the Pudong e-sports industry and enhance the agglomeration effect of the e-sports industry in Shanghai. Moreover, Wangjing Tech plans to introduce nearly 500 e-sports companies from around the world to Pudong to help create the “Silicon Valley of E-sports.”
A man tries an electronic game at the China International Import Expo held in November.