Shang­hai shop­ping

Cre­at­ing a global city for new prod­uct re­leases

Global Times – Metro Shanghai - - FRONT PAGE - Page Edi­tor: chen­[email protected]­al­times.com.cn

With pro­mot­ing the “Shang­hai Shop­ping” brand as its goal, the city has been mak­ing big ef­forts to cre­ate it­self as a global me­trop­o­lis for new prod­uct re­leases, the first choice for high-end brands and the gath­er­ing place for orig­i­nal brands.

Ac­cord­ing to statis­tics by the Shang­hai Mu­nic­i­pal Com­mis­sion of Com­merce, a to­tal of 1,265 in­ter­na­tional and do­mes­tic brands held their first na­tional re­lease in Shang­hai in 2017, rank­ing first in the coun­try. From Jan­uary to Oc­to­ber, 2,890 well-known brands held new prod­uct re­lease events in Shang­hai, dou­ble the num­ber in 2017.

Statis­tics also show that, from Jan­uary to Oc­to­ber, the to­tal re­tail sales of con­sumer goods in the city in­creased by 8 per­cent com­pared with the same pe­riod in 2017. Among them, cat­e­gories that rep­re­sent high qual­ity de­vel­op­ment and meet high qual­ity life de­mands have greatly im­proved.

For ex­am­ple, tex­tiles, cloth­ing, shoes and hats ac­counted for 20 per­cent of the to­tal na­tional re­tail sales of con­sumer goods, with an in­crease of 4 per­cent­age points over the same pe­riod of 2017; cos­met­ics ac­counted for a quar­ter, and mo­bile com­mu­ni­ca­tions ac­counted for one-sev­enth.

The bi­en­nial Shang­hai In­ter­na­tional Au­to­mo­bile In­dus­try Ex­hi­bi­tion has be­come the main front for new car re­leases by the world’s ma­jor au­tomak­ers, es­pe­cially emerg­ing auto com­pa­nies. Dur­ing the China In­ter­na­tional Im­port Expo (CIIE) held in Novem­ber, more than 5,000 ex­hibits made their de­but in the Chi­nese mar­ket, many of which came to Asia for the first time.

No­tice­ably, after 15 years of cul­ti­va­tion, Shang­hai Fash­ion Week has be­come the fifth-largest in the world. It held nearly 200 shows this year and has be­come Asia’s largest order­ing sea­son for orig­i­nal de­sign brand.

En­ter­ing the lo­cal mar­ket

Shang­hai malls are at­tract­ing more global brands as well. The con­cen­tra­tion of in­ter­na­tional re­tail­ers in the city has risen to sec­ond place in the world, with 90 per­cent of in­ter­na­tion­ally renowned high-end brands hav­ing en­tered Shang­hai.

First stores in Shang­hai are now the main place for new prod­uct re­leases. In 2017, Shang­hai wel­comed 226 first-stores of brands. In the first 10 months of this year, the num­ber of first stores en­ter­ing Shang­hai reached 545. In Novem­ber, Shang­hai No.1 Shop­ping Cen­ter on Nan­jing Road Pedes­trian Street opened and adi­das’s global flag­ship store was of­fi­cially un­veiled after mov­ing its Asia-Pa­cific head­quar­ter to Shang­hai.

Since its open­ing a year ago, HKRI Taikoo Hui in Jing’an district has be­come the most pop­u­lar place for first stores, and more than 40 first stores have been in­tro­duced all year around.

On­line plat­forms have not lagged be­hind, ei­ther. At a sign­ing cer­e­mony for new prod­ucts of old brands dur­ing China’s Time-hon­ored Brands Expo held in Shang­hai in Sep­tem­ber, four lo­cal time-hon­ored brands signed with OCJ to jointly cre­ate a new on­line re­lease plat­form. First Ori­en­tal Re­lease, a new prod­uct re­lease plat­form, an­nounced dur­ing the CIIE that it will help make more con­sumer goods within reach.

The city has also been mak­ing more ef­fort in in­sti­tu­tional in­no­va­tion, in or­der to turn Shang­hai into a global city for new prod­uct re­leases. An in­spec­tion sys­tem for im­ported goods, over­seas pre-tests for new prod­ucts as well as se­cu­rity per­mis­sion for large-scale ac­tiv­i­ties are high­lights.

Shang­hai for­mu­lated rel­e­vant stan­dards for global new prod­uct re­leases and first flag­ship store set­tle­ment, in­creased trade­mark pro­tec­tion for new prod­uct re­leases and in­cluded qual­i­fied new prod­uct brands on its “Shang­hai Key Trade­mark Pro­tec­tion List.” It also now pro­vides fi­nan­cial sup­port for new prod­ucts and re­lated projects that meet the re­quire­ments of cre­at­ing a global city for new prod­uct re­leases.

This story was based on a press re­lease by Touch Shang­hai.

Pho­tos: VCG

A view of Lu­ji­azui area of Shang­hai

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