Dyson launches new high-tech cordless vacuum cleaner in Beijing

British technology company Dyson on Tuesday launched a cordless vacuum cleaner in Beijing, a move that will further enhance China’s cleaning market.

According to a note sent to the Global Times, the product, named Cyclone V10, is powered by Dyson’s most advanced motor technology, as the size and weight of the motor is only half that of its predecessor, the motor V8. This is the most powerful digital motor in the brand’s product range, and the suction rate is up by about 13 percent compared to the V8.

The other big step Dyson has made with the Cyclone V10 is that its motor, bin and cyclone are aligned, meaning air is drawn into the cyclone in a straight line. At the same time, the whole-system filtration is fully sealed, preventing dust, allergens and bacteria from leaking back into the air.

“Chinese consumers have the passion for technology and innovation, it is exciting for us. They can understand our products and how they work,” said Jake Dyson, Dyson’s chief engineer and lighting inventor and son of the British compa- ny’s founder Sir James Dyson, in an interview with the Global Times.

In 2017, Dyson unveiled its Shanghai Technology Lab in a bid to provide more tailormade products to the Chinese market. The facility focuses on developing software to help Chinese consumers connect products to popular mobile apps.

Currently, Dyson covers five major technical areas in the market, including corded and cordless vacuum cleaners, environmental control equipment, hairdryers, hand dryers and lighting, with the company investing 8 million pounds ($11.23 million) per week in product development starting from 2018.

In 2017, the firm reached a record production volume of 100 million units.

Dyson, which boasts advantages in motors, batteries and fluid mechanics, has also reportedly began experimenting with electric vehicles.

In March 2016, the British government announced the National Infrastructure Delivery Plan, which noted how it is supporting Dyson’s headquar- ters in Malmesbury, Wiltshire in developing a new electric vehicle program, adding it could invest 174 million pounds into it in the coming years.

“We don’t have the shareholders, and we were able to stay in the business we wanted without pressure from other shareholders. In the long term, we will continue to make better products,” Jake Dyson said.