Wear­ing many hats not for this model

Global Times - Weekend - - OPINION -

How to de­scribe a child model? Most child mod­els are cute, fash­ion­able, with a streak of smile across their in­no­cent faces. How­ever, an un­happy look­ing child model re­cently took the in­ter­net by storm. A head­wear seller had the boy pose sport­ing his prod­ucts on a web­site. Un­like nor­mal child mod­els, his new vo­ca­tion did not en­thuse the boy and that showed on his face. When asked why he posted such an un­happy model, the seller had an an­swer that sur­prised: “The child model is my son and I forced him to pose with the prod­ucts.” From the dog­gie, piggy to the fox and the rab­bit, the poor boy had to put on every head­wear and demon­strate the func­tion of the hat. Ob­vi­ously, forc­ing him into the role of mul­ti­ple species from the zoo made the child look sad. In the advert, the boy’s melan­cholic si­lence speaks and the post has led to an im­pres­sive prod­uct re­call ef­fect for buy­ers even though nor­mally an un­will­ing model would have trumped sales. So far, the Taobao shop has sold thou­sands of head­wear. Don’t ad­ver­tis­ers say: It’s cre­ative if it sells.

Il­lus­tra­tions: Pe­ter C. Espina/GT

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