Es­tab­lish­ing a pres­ence

Chi­nese brands shine at Dubai fash­ion event

Global Times - Weekend - - FRONT PAGE - Xin­hua

Chi­nese brands ac­counted for around half of the to­tal 28 fash­ion shows at the Dubai Fash­ion Days of 2019, a prom­i­nent fash­ion event at the United Arab Emi­rates (UAE) which ran Novem­ber 21-28.

The event was co-or­ga­nized by Arab Fash­ion Week, Hala China Ini­tia­tive, an ini­tia­tive aimed at ex­plor­ing op­por­tu­ni­ties to at­tract Chi­nese vis­i­tors; and Jol­lyTrust, a fash­ion cul­ture in­dus­try op­er­a­tor.

The eight-day cel­e­bra­tion show­cased de­sign tal­ents from the Mid­dle East, China and the rest of the world, en­abling Chi­nese brands to es­tab­lish a pres­ence in the Arab world, said Ma­jid Al Mualla, chair­man of Hala China.

“With a strong off­line and on­line pres­ence, we are con­fi­dent that Dubai Fash­ion Days will en­able Chi­nese brands to ex­plore the Dubai mar­ket and pro­vide them with in­ter­na­tional ex­po­sure,” he said.

On the other hand, it is also an op­por­tu­nity to es­tab­lish links be­tween UAEbased de­sign­ers and the Chi­nese fash­ion in­dus­try, Mualla added.

“Fash­ion is an ex­pres­sion of cul­ture and a way to seek res­o­nance. It is also an ex­plo­ration of the fu­ture,” said David Ding, co-founder and ex­ec­u­tive pres­i­dent of Jol­ly­chic, the strate­gic part­ner of Dubai Fash­ion Days and a lead­ing mo­bile e-com­merce plat­form in the Mid­dle East.

“Emerg­ing de­sign­ers in China and the Arab world are be­com­ing in­creas­ingly in­flu­en­tial. Their voices are be­ing heard and am­bi­tions un­der­stood. We are very glad to sup­port them on this jour­ney as they seek to gain vis­i­bil­ity on the in­ter­na­tional fash­ion stage and shape the fu­ture of our in­dus­try,” said Ding. For the first time, Jol­ly­chic is pre­sent­ing and live stream­ing their clos­ing show at Arab Fash­ion Week, via their app, so that those un­able to at­tend the show can still see the show and pur­chase di­rectly from the cat­walk, Ding said. “We aim to pro­vide a seam­less user ex­pe­ri­ence to our clients. We are hon­ored to work with all our part­ners to make Arab Fash­ion Week and Dubai Fash­ion Days a world-class event in­fused with cre­ativ­ity and tech­nol­ogy, lev­er­ag­ing our po­si­tion as a lead­ing e-com­merce plat­form to close the dis­tance be­tween cou­ture, cat­walk and con­sumer,” said Ding. Aligned to Dubai Fash­ion Days, China’s Tex­tile Ex­hi­bi­tion this year also pre­sented 20 ex­hibitors from China, con­nect­ing Dubaibased de­sign­ers with fab­ric sup­pli­ers and man­u­fac­tur­ing fa­cil­i­ties from China. It also pro­vided an ideal plat­form for de­sign­ers from the two coun­tries to net­work and ex­change ex­pe­ri­ences and best prac­tices through a se­ries of talks and work­shops led by in­dus­try ex­perts.

Mod­els take part in the Fash­ion For­ward March 2017 event in Dubai on March 24, 2017.

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