Wales launches ‘Year of Dis­cov­ery’

Global Times - Weekend - - TRAVEL - Xinhua

Tourism chiefs in Wales on Tues­day launched 2019 as their Year of Dis­cov­ery to en­cour­age in­ter­na­tional vis­i­tors to dis­cover hid­den gems and world-fa­mous at­trac­tions.

It fol­lows a suc­cess­ful Year of the Sea cam­paign dur­ing 2018. The aim this year is to en­cour­age peo­ple to re­dis­cover Wales, as well to at­tract peo­ple who have never vis­ited Bri­tain’s Land of Song.

A mul­ti­me­dia in­ter­na­tional cam­paign on the theme of dis­cov­ery is to run through­out 2019, aimed at domestic and in­ter­na­tional mar­kets.

Dafydd Elis-Thomas, Wales’ deputy min­is­ter for Cul­ture, Sport and Tourism said: “In 2019, we want to en­cour­age our vis­i­tors to dis­cover Wales anew, to dis­cover new parts of Wales and to try out en­rich­ing out­door, ad­ven­ture and cul­tural ex­pe­ri­ences across the coun­try.

“Wales is full of hid­den cor­ners; as well as world-fa­mous at­trac­tions. And so the chal­lenge is set to visit places you have never been be­fore, or to try some­thing for the very first time. Go coas­t­eer­ing or zip-lin­ing; tick off more of Wales’s 600 cas­tles from your must-see list; or to visit one of our gal­leries or mu­se­ums to learn some­thing new about our past.”

As well as en­cour­ag­ing the peo­ple of Wales to dis­cover new cor­ners of its land­scape, VisitWales, the of­fi­cial tourism agency, is also en­cour­ag­ing in­ter­na­tional vis­i­tors to ex­plore more of Wales. It has pro­duced three na­tional tour­ing routes with loops and de­tours of dis­cov­ery to help vis­i­tors on their way.

VisitWales said its 2018 Year of the Sea cam­paign gen­er­ated at least $450 mil­lion for the Welsh econ­omy.

Lat­est fig­ures from the Welsh govern­ment in Cardiff show that in the first six months of 2018 around 430,000 trips were taken in Wales by in­ter­na­tional vis­i­tors, spend­ing around $215 mil­lion.

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