Global Times - Weekend

Chinese motorcycle maker CFMoto roars into Israeli market

- Page Editor: zhanghongp­ei @globaltime­s.com.cn

China’s CFMoto motorcycle­s have started to be sold in Israel, the Israeli vehicle import company Ofer Avnir announced on Tuesday.

In the first phase, five motorcycle models will be marketed in Israel.

Their prices will range from 22,000 to 40,000 new shekels (between $6,200 and $11,300), about 25 percent lower than the correspond­ing European and Japanese models’ prices in Israel.

CFMoto, founded in 1989 and based in Hangzhou, capital of East China’s Zhejiang Province, develops and manufactur­es cost-effective motorcycle­s, all-terrain vehicles (ATVs) and side-by-side utility vehicles (UTVs).

The company has developed 98 models of vehicles and 51 models of engines, which are distribute­d through its 1,900 partners worldwide.

The marketing in Israel is being carried out by Ofer Avnir, located in Tel Aviv. The company imports motorcycle­s, ATVs, off-road vehicles, work vehicles, motorcycle­s and electric vehicles.

The Israeli company has been marketing CFMoto’s ATVs and UTVs for the past seven years.

Israel is also planning to import electric vehicles from China. A new Israeli car dealership will import electric cars from JAC Motors, and National Electric Vehicle Sweden, a vehicle company mainly owned by China, Yedioth Ahronoth reported in August.

In March, the Israeli Ministry of Transport set up a special import channel for Chinese vehicles, which includes a permit to import up to 400 cars a year.

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