Global Times - Weekend

AustraliaA­us says contentcon laws alreadyalr­e working afterafte Nine-Google dealdea reports

- Page Editor: yangkunyi@globaltime­s.com.cn

Australia Australi on Wednesday said promised laws forcing for tech giants to pay media outlets for f content had already succeeded after a reports that publisher and broadcaste­r broadca Nine Entertainm­ent Co Holdings Holding Ltd agreed on a licensing deal with Google. Go

The Alphabet A Inc owned company agreed to t pay Nine more than A$30 million ($23.25 million) a year for its content, content two of Nine’s newspapers reported, reported citing unidentifi­ed industry sources. sources The deal would be formally signed i in the next two weeks, the newspapers said. s

A Nine Nin spokeswoma­n declined to comment comme to Reuters. A Google spokesman also als declined to comment.

Nine would be the second major Australian Australi media company to reach an agreement with Google just as the country’s parliament prepares to pass laws giving the government power to set Google’s content fees.

On Monday, Nine rival Seven West Media Ltd said it had reached a deal that local media reported would also involve the US company paying it A$30 million a year.

“None of these deals would be happening if we didn’t have the legislatio­n before the Parliament,” Australian treasurer Josh Frydenberg told reporters.

“This legislatio­n, this world-leading mandatory code, is bringing the parties to the table. We have held the line and held it strongly.”

The Australian federal government has said it still plans to put the laws - which effectivel­y force Google and social media giant Facebook Inc to strike deals with media companies or have fees set for them - to a vote in the coming weeks.

Last year, seven smaller media companies, specialist websites and a regional newspaper, signed deals to have their content appear on Google’s News Showcase platform, but the country’s main metro outlets failed to reach agreements.

Several large domestic media players, including the local arm of Rupert Murdoch’s News Corp, which owns twothirds of Australian newspapers­s, have yet to announce Google deals. A News Corp spokesman was not immediatel­y available for comment on Wednesday. Media outlets around the world are trying to find a way to compensate for a slump in advertisin­g revenue, traditiona­lly their main source of income, which has resulted in widespread closures.

In January, the Reuters news agency, a division of Thomson Reuters Corp, struck a deal with Google to be the first global news provider for Google’s News Showcase.

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