Global Times - Weekend

Proud of Chinese brands

- Illustrati­on: Chen Xia/Global Times

A recent study revealed that 79.83 percent of Chinese university students polled are willing to support domestical­ly made products. In the past, foreign clothing, cosmetics, milk powder, and other goods were always prioritize­d in Chinese people’s consumptio­n lists. However, Chinese brands have quietly improved in recent years in terms of design, product quality and technologi­cal innovation, which has led them to rise rapidly in markets, gaining increasing popularity in various shopping malls and on e-commerce platforms. The rise of Chinese brands is evidence of the transforma­tion of “made in China.” In addition to the fact that the quality of domestic products has made great progress, national pride also matters a lot for young people’s growing interest in domestic brands. For many young people, the support of domestic products represents a kind of heartfelt recognitio­n and appreciati­on for the nation.

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