Preparation for 5th CIIE enters final stage as national-level expo approaches

As the first major international expo held in China after the 20th National Congress of the Communist Party of China, the upcoming fifth China International Import Expo (CIIE), scheduled to be held from November 5 to 10 in Shanghai, has entered the final stages of preparation, with the business exhibition, Hongqiao forums and other supporting activities being prepared under the pandemic prevention instructions.

CIIE is the world’s first import-themed national-level expo. More than 280 Fortune Global 500 companies and industry-leading enterprises confirmed their participation, of which nearly 90 percent are repeat participants, according to the CIIE bureau.

Notably, the digital expo platform, which was launched for the first time, focused on the technology and equipment exhibition, with more than 350 high-quality exhibitors and thousands of exhibits displaying online. Relying on digital means, VR and other new technologies, the platform provides exhibitors with a broader space to exhibit their products to consumers, according to the CIIE bureau.

It’s the fifth year for German life science giant Bayer to participate in the upcoming event. The company will continue to increase its booth area at CIIE by 50 percent compared with the previous year, reaching a record high, according to the company.

Zhou Xiaolan, president of Bayer China said that “the CIIE has become a vivid epitome of China’s commitment to high-level opening-up and a comprehensive window for gathering global energy and connecting global opportunities.”

Swiss food giant Nestle said that the company will bring 300 kinds of products to the expo, including more than 90 items entering the Chinese market for the first time.

It’s also the fifth time that US carmaker Tesla will take part in the event. The company will also continue to bring innovative new-energy vehicles to the expo to introduce the latest tech to the consumers.