Global Times

TV, not fans, funding EPL clubs: report

11 of 20 could’ve turned profit in 2016-17 with zero attendance at games

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English Premier League (EPL) clubs receive so much money from television that more than half of them could still turn a profit even if the stadia were empty, according to the BBC.

Using statistics compiled from the 2016-17 season, during which clubs benefited from a record 8.3 billion pound ($10.6 billion) global TV revenue, income from match days contribute­d less than a fifth of every pound earned by 18 Premier League sides.

The number of clubs that would have recorded pre-tax profits even if match day income was taken away rose from two in 2015-16 to 11 in 2016-17.

Only Tottenham Hotspur of the socalled big six features among those clubs, with West Bromwich Albion topping the list.

Rob Wilson, a sport finance specialist at Sheffield Hallam University, told the BBC the sea change in club finances came with the TV deal agreed in 2012 which brought in 3.018 billion pounds.

“That is when the focus really went toward generating TV money rather than match day ticket receipts,” he told the BBC. “When you get a 120 million pound payout from the Premier League for kicking a ball around, you can play in an empty stadium if you need to.”

However, Malcolm Clarke, chair of the Football Supporters Federation, said TV companies such as Sky and BT Sport would not be prepared to pay so much money if it wasn’t for the atmosphere inside the grounds.

“I’d say they are the most important element,” Clarke told the BBC.

“Players and managers come and go, but we are always there.

“The reason that they can get lucrative TV deals is because the product shows the crowd, the noise, the away fans and the atmosphere – it is all part of it.”

“How boring would it be to watch a Premier League game in an empty stadium?”

The importance of fans attending matches is recognized in Spain where fines were introduced for clubs at the beginning of the 2016-17 season if a ground had empty spaces and was captured on television.

The Premier League issued a statement in light of the BBC report saying efforts had been made to encourage fans to attend matches, especially to travel to away games – including introducin­g a 30 pound cap on ticket prices for traveling fans for the 2016-17 season.

“The high-quality football produced by clubs, combined with the commitment of fans, led to an extremely high stadium utilizatio­n of 96 percent in the Premier League last season [2017-18], and similar levels have been achieved for many consecutiv­e years,” read the Premier League statement.

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