CHINA ICON

Global Times - - Life -

Anew mini-doc­u­men­tary series fo­cus­ing on Chi­nese mas­ter crafts­men and their sto­ries will not only air on China’s ma­jor stream­ing plat­forms such as iQiyi, tv.peo­ple.com.cn and Ten­cent Weishi, but also reach a wild range of over­seas view­ers on YouTube, Face­book and Twit­ter through new part­ner­ships, the In­tercon­ti­nen­tal Com­mu­ni­ca­tion Cen­ter, the series’ pro­duc­tion com­pany, an­nounced on Wed­nes­day in Bei­jing.

Ac­cord­ing to Jing Shuiqing, the pro­ducer of the series, the up­com­ing Shouyi Renxin (Lit: crafts­man­ship and kind­heart­ed­ness), a part of the cen­ter’s key China-themed new me­dia project China Icon, will fea­ture eight episodes cov­er­ing dif­fer­ent types of Chi­nese hand­i­craft tech­niques such as bam­boo curv­ing, cop­per beat­ing and ceramic paint­ing.

In or­der to at­tract more young view­ers, the minis­eries has cast four stars to nar­rate the sto­ries of the Chi­nese masters of these tech­niques. In ad­di­tion to al­low­ing these masters to demon­strate their craft, the show will also give be­hind-the-scene looks into their daily lives.

“The rea­son why they can be called masters is that they have ded­i­cated all their time and en­ergy into per­fect­ing a sin­gle craft their en­tire lives. How­ever, in their daily lives, they are just like you and me. The mo­ti­va­tion to achieve so much may be due to a cer­tain feel­ing, or be­cause of a prom­ise made to a mother or fa­ther – with this par­tic­u­lar kind of feel­ing, we hope to touch mil­lions of view­ers,” Zhao Jian­hua, the di­rec­tor of the China Icon project, said at the an­nounce­ment.

In ad­di­tion to hand­i­crafts, the pro­gram will also cover themes and topics such as fa­mous Chi­nese land­scapes, fes­ti­vals and cui­sine.

“Find­ing an icon to rep­re­sent the lives of mod­ern Chi­nese peo­ple, telling mod­ern sto­ries about China’s tra­di­tional cul­ture and then pre­sent­ing this in­ter­na­tion­ally through dif­fer­ent lan­guages and forms is what China Icon is all about,” said Kong Weina, one of the project’s or­ga­niz­ers.

Ac­cord­ing to Kong, a ded­i­cated web­site and YouTube chan­nel have been set up to bet­ter reach in­ter­na­tional au­di­ences.

“We have of­fi­cial ac­counts on Twit­ter, INS and Face­book and up­date them with the lat­est news reg­u­larly. Over­seas au­di­ences can catch up with our pro­gram any­where at any time. We do hope each part of the pro­gram can present a cer­tain part of China and in the end show­case a true, multi-di­men­sional, mod­ern and vig­or­ous im­age of China,” she added.

Pho­tos: Cour­tesy of Liu Hui

Pro­mo­tional ma­te­rial for doc­u­men­tary series Shouyi Renxin

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