LANYU shines at NY Fashion Week
Young Chinese fashion designer Lan Yu’s namesake brand LANYU displayed its fall/winter 2019 collection at New York Fashion Week (NYFW) on Sunday, highlighting ready-to-wear dresses and delicate denim wear.
Themed Les Fees de LAN, the show involved 50 looks, covering dresses, suits, tops and other outfits.Staples of this season’s collection included bright-colored, ornate evening dresses, as well as denim wear decorated with fine embroidery and beading.
Another feature of the show was a white silk Chinese suit with a painting of mountains and rivers, which was also the only handicraft work on display, as the painting was made with Suzhou embroidery, a traditional Chinese craft widely known for a complex variety of stitches and nature-themed beautiful patterns.
The new collection was inspired from the fairies depicted in literature and movies, including the Blue Fairy in the Pinocchio, Tinker Bell from Peter Pan and the Wicked Fairy in Sleeping Beauty.
To the designer and her team, those elements evoked a world of freedom without limitations or boundaries.
Founded in 2005, the brand LANYU has specialized in haute couture, ready-to-wear attire and accessories, as well as bridal collections, which has enjoyed high popularity among Chinese celebrities.
So far, the designer has offices in Beijing, Shanghai, Paris and New York. Overseas business of the brand focuses on retail both at brick-and-mortar showrooms and on its website, as well as wedding dress rentals.
“Our sales in New York doubled in 2018,” Chen said, adding that they are currently working to build collaboration with local boutiques and e-commerce platforms.