Seeking creative life in rural China
achievements in national strength s confidence and recognition of entedly high levels. on members, the CPC concluded n October, which realized the ortifying confidence, charting the oosting morale. The Global Times ies to help the world understand ough stories from he frontl as ms of pears before the new pened. Since then, e-commerce ome popular among locals, re merchants are encouraged exploring opportunities on the merce platform,” said Li. des e-commerce, Li is also tryuild a live-streaming team and t special e-commerce training ms in his hometown to pass on nowledge and experience to his illagers. adays, Li’s team is 30 members bringing new vitality to the onomy and boosting employlieve
that the e-commerce y in my hometown has a bright Next, we will cooperate with the vernment and turn our town e-commerce hub. We hope to more returning Gen Z entrers and inject vitality into rural ation.” through observations made by respected scholars.
This installment shares the story of a Generation-Z CPC member’s return to his hometown to help build a more beautiful and prosperous Chinese countryside through his e-business ventures.
China is increasing rural development efforts, with the Report on the Work of the Government released in March emphasizing boosting agricultural production and promoting comprehensive rural revitalization in 2022.
The central government has introduced various guidelines and laws to encourage local governments to cultivate and attract talent to boost rural revitalization.
It is also reflected in a number of policy documents, including a white paper called “Youth of China in the New Era” published in April.
According to the white paper, as of 2021, about 470,000 young people were involved in implementing China’s rural revitalization strategy at the grassroots level, contributing to the educational, agricultural, and healthcare sectors.
A report from leading Chinese e-commerce platform Pinduoduo in 2021 revealed that the number of Gen
Z farmers returning to rural China exceeded 126,000 as of October 2021, accounting for more than 13 percent of agriculturalrelated vendors on the platform.
Saying goodbye to “neijuan” culture in urban China, which roughly means that “people are competing for limited resources,” more Gen Z graduates are breaking with tradition and seeking their fortunes in rural areas – a new path with both opportunities and challenges.
As a Party member, Li said he deeply understands the essence of CPC’s concept of rural revitalization.
Solving issues related to agriculture, rural areas, and farmers has always been a top priority for the CPC, he said. As the campaign expands, younger, highlyskilled personnel are expected to play a more important role in promoting modern agriculture and becoming new generation farmers, he noted.